China's packaging machinery industry should take the brand strategy

China's food packaging machinery industry was born in a market economy, and it is basically a free combination of companies. Compared with food packaging machinery, it is a relatively slow-growing industry and has its own shortcomings.

Mainly reflected in the following aspects: Because different companies come from different (state-owned, collective, private), capital, equipment, and technical strength vary greatly, the starting point is also different. The overall trend is that there are fewer high starting points, and most companies are paralyzed on low-level equipment. A number of regions in the production, repeatability, price competition, profit is weak.

Recently, some export companies have found that some business opportunities in foreign markets are often rushed to the top, causing some products to compete for customers and kill each other, desperate to bargain, not only unprofitable, but also suspected of "selling." It shows that people in the industry still have not changed their minds. It may be that China's poverty and backwardness in the past century has caused a kind of mentality that "even if the products are simple and crude, if they are cheap, they can be used together." In this attitude, to intervene in the international market competition will eventually lead to the use of our products as the object of anti-"selling" investigations. At that time, the loss is not an enterprise but the entire industry.

Therefore, the packaging machinery industry should now take a brand strategy. Adhering to the "Quality First" company first has the foundation to create a famous brand, coupled with the constant innovation in the competition, the application of high-tech and the exploration of cutting-edge technology, well-known companies, famous products will be gradually filtered out. For example, beer and beverage filling production lines, corrugated board production lines, instant noodle production lines, cup filling machines, wide laminating machines, more than 200 liters of vat blow molding machines, BOPP blowing machines, chocolate equipment, homogenizers Of course, there are quite a number of production enterprises, but the well-known and high-sales companies have shown a significant concentration, and well-known companies and famous brands are gradually emerging. Shijiazhuang Kesheng Packaging Machinery Co., Ltd. produces professional packaging machines, filling machines, coding machines, inkjet printers, shrink machines, and labeling machines.