China National Heavy Duty Truck Group Co., Ltd. and German Man 2011 Shanghai Auto Show jointly issued a new brand, Judeka T7H
On April 19, 2011, at the 2011 Shanghai International Automobile Industry Exhibition, Sinotruk and German Man jointly announced the new brand of heavy-duty trucks that were jointly developed.
It is understood that the new trucks jointly invested by Sinotruk and Mann will adopt the SITRAK brand for the international market, and will be named for the domestic market. The brand logo is three pieces of Ginkgo biloba, which symbolizes strong, lasting and tenacious vitality. The brand name represents a good strategic partnership between MAN and Sinotruk. Qi Deke will sell through the existing sales network of Sinotruk in the domestic market. In addition to using the existing marketing network of Sinotruk, the overseas market will also be combined with the strong and mature marketing network of the company to promote new products and brands.
China National Heavy Duty Truck Co., Ltd. and Man Corporation launched the first product of the new brand, the Judeka T7H, at the joint booth of the Shanghai Auto Show. The T7H heavy truck integrates Sinotruk's 50-year manufacturing process and the modern and mature technologies from MAN. The T7H will be put into production in Jinan, China in December 2011. In the first half of 2012, Chinese customers can order this new truck, while overseas sales will begin in the second half of 2012.
In 2009, MAN invested 560 million euros in China National Heavy Duty Truck and 25%+1 shares in China National Heavy Duty Truck. At the same time, it signed a technology import license agreement with Sinotruck for technology transfer. Through cooperation between capital and technology, Sinotruk and MAN have established a strategic cooperative partnership that faces the future and develops together. The partnership between China National Heavy Truck Group and Man Company can be traced back to 1983 when it authorized the production of Steyr trucks. The cooperation between the two parties has been a long time and mutual trust has become the core of this cooperation.
In such a short period of time, Sinotruk and Man Corporation have developed a new truck brand, which is of epoch-making significance for Sinotruk, because Qideka will be a Chinese truck with a truly advanced level of world-class technology. , Serve users. The availability of Judeka has opened up a new chapter in Mann’s BRIC strategy. This Chinese-built heavy truck is a perfect complement to Mann’s existing product line and its brand strategy. With a reliable partner like CNHTC, Mann will have more confidence in realizing its global expansion strategy.
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