Overcapacity OEM factory in European market closed or continued
Before the economic situation has improved, the European auto market is facing continuous overcapacity pressure, and vehicle manufacturers will have to shut down those factories that have become burdensome. According to the data released by the European Automobile Manufacturers Organization, since 2012, some multinational vehicle manufacturers will begin to deal with their production capacity in Europe.
According to the analysis of European edition of "Automotive News", the number of factories and capacity plans for multinational automakers in Europe are summed up. Compared with the actual demand in European auto market, the overcapacity of multinational automakers in Europe is 2 million. The scale of 5 million vehicles. Although since 2008, there have been vehicle manufacturers shutting down or are planning to introduce capacity reduction plans, this is still not enough to solve the current problem. Closed factories will be a very important move in the next European car market.
At the time of the financial tsunami, that is, the sales volume of the European automobile market reached 16 million in 2007. This is a rare time for the European market after entering the year 2000. In 2011, sales in the European automotive market fell to 13,111,300 vehicles. It is estimated that in 2012, the European automobile market will sell less than 13 million vehicles. Correspondingly, the economic situation in countries such as France and Italy continued to deteriorate.
Now, Opel/Vauxhall has continued to lose money, Fiat has difficulties operating in Italy, and the PSA Peugeot Citroën Group's auto business has also suffered losses. Closing the factory is their inevitable choice. At the same time, vehicle manufacturers represented by Toyota began to cut the production capacity of some factories.
Japan's hard-to-find changes in the European automotive market have brought tremendous pressure on the Japanese OEMs. Although Japanese automakers such as Toyota, Honda and Mitsubishi have been operating in Europe for many years, they have not achieved a large market share in major European markets. After the financial tsunami, Japanese automakers suffered a dismal operation in Europe. In addition to Nissan, Toyota and other OEMs face many challenges.
On February 6, 2012, Mitsubishi Motors announced that it will close its NedCar plant in the Netherlands by the end of this year, and this is Mitsubishi's only production facility in Western Europe. In an external statement, Mitsubishi Motors said that due to the economic downturn in Europe, the plant has been losing money for five consecutive years. In desperation, Mitsubishi Motors can only shut down this factory. Ten days later, Mitsubishi Motors once again announced that it was willing to transfer the NedCar factory at a price of US$1. After this, Mitsubishi Motors will provide vehicles to Europe through exports. Whether this method can change the dilemma of Mitsubishi Motors remains unclear.
On February 21, 2012, Toyota and PSA Peugeot Citroen decided to reduce production at their joint venture plant in the Czech Republic. According to the information disclosed by both parties, since May of this year, the Czech factory's weekly working time has been shortened to four days, and the production shift has been adjusted from three shifts to two shifts. Compared with 2011, its annual production capacity decreased by 20% to 221,000 vehicles. At full capacity, its capacity can reach 300,000 vehicles.
On February 24th, 2012, Honda Motor Co., which has suffered losses for two consecutive years in the European market, said that before 2014, Honda Motors will not be able to achieve profitability in Europe, and the yen appreciation will bring such Japanese automobile manufacturers. huge challenge. However, Honda said it will not withdraw from the European market. In 2012, Honda’s sales target in Europe was 198,000 units. In 2014 or 2015, it will return to the level of 300,000 vehicles before the financial crisis.
According to the current form, this is certainly not the end of the matter. All three Japanese vehicle manufacturers have plans for the European market, but they will take some time to really change the status quo. In order to remain competitive, Japanese automakers will increase production in some markets in Thailand, the United States, and South America, hoping to boost sales in the European market through export methods.
Close the factory Compared with Japanese car manufacturers, European vehicle manufacturers face many similar problems. Although the status of German, Volkswagen, BMW, Daimler and other German car manufacturers is far from this, PSA Peugeot Citroën, Fiat, Opel / Vauxhall and other manufacturers are even worse. There is no better solution for these vehicle manufacturers to solve the current situation of losses.
On February 28, 2012, the PSA Peugeot Citroen Group made new progress in its cooperation with General Motors. It is said that General Motors will purchase shares of PSA Group, which has not yet received an official reply from both parties. The PSA Peugeot Citroën Group’s automotive business and General Motors Europe’s business have suffered huge losses. The former hopes to find a suitable strategic partner, and the latter hopes to change Opel/Vauxhall’s losses for 10 consecutive years. Whether this is a feasible way, the parties have different opinions.
On February 24th, 2012, the media quoted Fiat Group CEO Malchone as saying that if Fiat Auto cannot implement a plan to export cars to the US market, then Fiat will shut down two factories in Italy. In Malchone’s view, the downturn in the European market may continue into 2014, and Fiat Auto cannot afford to lose in Italy. Prior to this, in November 2011, Fiat had sold a production plant in Italy.
According to statistics, since the year of 2008, nine European brands have closed or partially closed factories in Europe. Next, this situation will continue. Looking at the current situation, Opel/Vauxhall's factories in Germany and the United Kingdom, Fiat's factories, etc., may be the targets of adjustment. This is the biggest challenge facing the European automotive market in the past 10 years.
Compared with other automobile markets in the world, sales in Europe, especially Western Europe, are relatively stable. The five largest regional markets in Germany, France, the United Kingdom, Italy, and Spain are now experiencing some degree of fluctuation, and the situation may be worse. This will inevitably bring about corresponding adjustments by the vehicle manufacturer.
According to the analysis of European edition of "Automotive News", the number of factories and capacity plans for multinational automakers in Europe are summed up. Compared with the actual demand in European auto market, the overcapacity of multinational automakers in Europe is 2 million. The scale of 5 million vehicles. Although since 2008, there have been vehicle manufacturers shutting down or are planning to introduce capacity reduction plans, this is still not enough to solve the current problem. Closed factories will be a very important move in the next European car market.
At the time of the financial tsunami, that is, the sales volume of the European automobile market reached 16 million in 2007. This is a rare time for the European market after entering the year 2000. In 2011, sales in the European automotive market fell to 13,111,300 vehicles. It is estimated that in 2012, the European automobile market will sell less than 13 million vehicles. Correspondingly, the economic situation in countries such as France and Italy continued to deteriorate.
Now, Opel/Vauxhall has continued to lose money, Fiat has difficulties operating in Italy, and the PSA Peugeot Citroën Group's auto business has also suffered losses. Closing the factory is their inevitable choice. At the same time, vehicle manufacturers represented by Toyota began to cut the production capacity of some factories.
Japan's hard-to-find changes in the European automotive market have brought tremendous pressure on the Japanese OEMs. Although Japanese automakers such as Toyota, Honda and Mitsubishi have been operating in Europe for many years, they have not achieved a large market share in major European markets. After the financial tsunami, Japanese automakers suffered a dismal operation in Europe. In addition to Nissan, Toyota and other OEMs face many challenges.
On February 6, 2012, Mitsubishi Motors announced that it will close its NedCar plant in the Netherlands by the end of this year, and this is Mitsubishi's only production facility in Western Europe. In an external statement, Mitsubishi Motors said that due to the economic downturn in Europe, the plant has been losing money for five consecutive years. In desperation, Mitsubishi Motors can only shut down this factory. Ten days later, Mitsubishi Motors once again announced that it was willing to transfer the NedCar factory at a price of US$1. After this, Mitsubishi Motors will provide vehicles to Europe through exports. Whether this method can change the dilemma of Mitsubishi Motors remains unclear.
On February 21, 2012, Toyota and PSA Peugeot Citroen decided to reduce production at their joint venture plant in the Czech Republic. According to the information disclosed by both parties, since May of this year, the Czech factory's weekly working time has been shortened to four days, and the production shift has been adjusted from three shifts to two shifts. Compared with 2011, its annual production capacity decreased by 20% to 221,000 vehicles. At full capacity, its capacity can reach 300,000 vehicles.
On February 24th, 2012, Honda Motor Co., which has suffered losses for two consecutive years in the European market, said that before 2014, Honda Motors will not be able to achieve profitability in Europe, and the yen appreciation will bring such Japanese automobile manufacturers. huge challenge. However, Honda said it will not withdraw from the European market. In 2012, Honda’s sales target in Europe was 198,000 units. In 2014 or 2015, it will return to the level of 300,000 vehicles before the financial crisis.
According to the current form, this is certainly not the end of the matter. All three Japanese vehicle manufacturers have plans for the European market, but they will take some time to really change the status quo. In order to remain competitive, Japanese automakers will increase production in some markets in Thailand, the United States, and South America, hoping to boost sales in the European market through export methods.
Close the factory Compared with Japanese car manufacturers, European vehicle manufacturers face many similar problems. Although the status of German, Volkswagen, BMW, Daimler and other German car manufacturers is far from this, PSA Peugeot Citroën, Fiat, Opel / Vauxhall and other manufacturers are even worse. There is no better solution for these vehicle manufacturers to solve the current situation of losses.
On February 28, 2012, the PSA Peugeot Citroen Group made new progress in its cooperation with General Motors. It is said that General Motors will purchase shares of PSA Group, which has not yet received an official reply from both parties. The PSA Peugeot Citroën Group’s automotive business and General Motors Europe’s business have suffered huge losses. The former hopes to find a suitable strategic partner, and the latter hopes to change Opel/Vauxhall’s losses for 10 consecutive years. Whether this is a feasible way, the parties have different opinions.
On February 24th, 2012, the media quoted Fiat Group CEO Malchone as saying that if Fiat Auto cannot implement a plan to export cars to the US market, then Fiat will shut down two factories in Italy. In Malchone’s view, the downturn in the European market may continue into 2014, and Fiat Auto cannot afford to lose in Italy. Prior to this, in November 2011, Fiat had sold a production plant in Italy.
According to statistics, since the year of 2008, nine European brands have closed or partially closed factories in Europe. Next, this situation will continue. Looking at the current situation, Opel/Vauxhall's factories in Germany and the United Kingdom, Fiat's factories, etc., may be the targets of adjustment. This is the biggest challenge facing the European automotive market in the past 10 years.
Compared with other automobile markets in the world, sales in Europe, especially Western Europe, are relatively stable. The five largest regional markets in Germany, France, the United Kingdom, Italy, and Spain are now experiencing some degree of fluctuation, and the situation may be worse. This will inevitably bring about corresponding adjustments by the vehicle manufacturer.
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