Chinese tourists

Chinese tourists flocking to European and Asiancapitals in record numbers this summer will bespending less on shopping and more on dining andsightseeing as overseas travel becomes moremainstream and the lure of foreign prices diminishes.

Retailers across the world have come to rely on Chinese tourists but the proportion citing shoppingas their main travel motivation plunged to one-thirdthis year from more than two-thirds in 2016,according to an annual survey by booking siteHotels.com and Ipsos.

[For the first time in history, shopping is no longer the prime reason for [Chinese] internationaltravel," said Abhiram Chowdhry, Asia-Pacific vice-president for Hotels.com. [The cliché of trips to Europe and the US have increased by 25 per cent and 12 per cent respectively in the past year, according toHotels.com.

Higher prices for luxury goods in China once pushed shoppers overseas but companies are[harmonising" their prices globally, and border checks on tourists carrying multiple goods intothe country have intensified, boosting domestic spending.

The rising proportion of spending on hotels is partly explained by the fact that Chinese peopleare extending the duration of long-haul trips. Chinese travellers to the US spent an average of16 days there last year, up from nine in 2015, according to Oliver Wyman.

Tour groups - typified by long lines of tourists with matching hats following a flag-wavingguide - have dominated China`s travel industry for decades. But the popularity of the groupsis diminishing as people travel abroad more often.

Young people in China`s biggest cities have had more exposure to overseas culture, and manyare choosing to travel without groups.

Jane Sun, chief executive of Chinese travel agency Ctrip, told the Financial Times thatindependent travel was the fastest-growing category in the largest cities.

[The young generation speaks English and they can go abroad on their own," she said.

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