July car market dismal luxury car market landscape alone

In the traditional off-season of the auto market in July, domestic automobile production and sales still did not emerge out of the downturn, and the production and sales volume fell significantly compared with the previous period, but it increased slightly year-on-year, of which the decline in production and sales of commercial vehicles was significantly greater than that of passenger vehicles. According to the latest news released by the China Automobile Association, in July, the domestic automobile production and sales were 1,306,100 and 1,275,300, a decrease of 6.96% and 11.19% from the previous quarter and an increase of 1.26% and 2.18% respectively. The highlight is that luxury cars still maintain a rapid growth momentum.

In July, the auto market showed a dismal performance in the luxury car market. In the July sales, passenger car production and sales amounted to 1.0504 million units and 101.18 million units, a decrease of 6.38% and 8.78% from the previous period and a year-on-year increase of 5.82% and 6.74%. Commercial vehicle production and sales reached 255,700 units and 263,500 units, a decrease of 9.26% and 19.36% from the previous quarter and a decrease of 13.98% and 12.23% year-on-year.

From January to July, domestic automobile production and sales totaled 10.4624 million vehicles and 10.61018 million vehicles, breaking the 10 million mark, which was an increase of 2.33% and 3.22% year-on-year. Among them, the production and sales of passenger cars were 8,095,600 and 8,123,700, an increase of 5.42% and 5.89% year-on-year, and the sales and sales of commercial vehicles were 2,236,800 and 2,481,100, a year-on-year decrease of 7.00% and 4.68% respectively.

A noteworthy phenomenon in July is that after the Japanese car experienced a downturn in the second quarter, its production capacity was significantly increased. Among them, FAW Toyota and Guangzhou Automobile Honda have returned to the list of top ten narrow passenger cars, Dongfeng Honda and Guangzhou Auto Toyota. The output of the "heavily affected households" of the two Japanese earthquakes also continued to increase.

Another highlight of the auto market in July is that luxury cars represented by Audi, Mercedes-Benz and BMW still maintain a rapid growth momentum. Among them, Audi, once underperforming this year, has regained its vitality. In July, its sales volume in China was close to 27,500 units, which is almost 1/4 of its global sales, and its growth rate has also reached 35%, which is 15 times faster than that of the domestic auto market. Audi sold even more than Shenlong in July and could be ranked in the top 10 sales of narrow passenger cars. Audi sold nearly 170,000 vehicles in China in July, almost the same as Guangzhou Automobile’s Honda; the total volume of BMW and Mercedes-Benz Slightly inferior to Audi, but over 50% of the previous July growth rate far exceeds Audi.

The reason why luxury cars have always maintained a strong growth momentum, and this trend will continue for a long time, mainly because of the increase in the income level of residents in our country, has a strong preference for high-end consumer goods represented by luxury cars; second, luxury cars are China has accelerated its rate of innovation and has increased its number of fashion and personality models. Its price has been continuously explored and its consumer groups have been expanding. Third, the arrival of high-speed cars in China and the price of luxury cars that have become closer to the psychological level have begun to jump into the consumption upgrade of consumers. Alternatives; Fourth, the channel network of luxury cars in China continues to expand, and it is rapidly expanding into second and third-tier cities. In addition, there is also a non-negligible effect that large and medium-sized cities have started to limit the purchase of housing, and the stock market is not. Therefore, many people take out money and consume luxury cars as the preferred consumer goods.

Benz sales in China increased by 50% in the first 7 months

According to the latest sales data, Mercedes-Benz delivered more than 14,470 Mercedes, Smart, AMG and Maybach vehicles in mainland China in July this year, making cumulative sales of 109,510 vehicles in the first seven months of this year. Mercedes-Benz (China) Automobile Sales Co., Ltd. President and CEO Miles said, "The strong development is attributed to the continuously favored Mercedes-Benz S-Class (configuration Gallery Word of mouth forum) (configuration Gallery Word of mouth forum) sedan And the outstanding performance of the Mercedes-Benz SUV family, especially the increasing market popularity of the GLK mid-sized luxury sport utility vehicle and the R-class large-scale luxury sports wagon."

It is reported that the Mercedes-Benz S-Class sold nearly 2,530 units in a single month in July, which in turn caused cumulative sales in the first seven months to exceed 18,620 units, an increase of 60% year-on-year; Mercedes-Benz's long-wheelbase E-Class sedan sales increased by 179% year-on-year in July; Mercedes-Benz SUVs. The family delivered more than 4,600 vehicles in July, an increase of 79% over the same period last year. The single-month delivery of the R-class large luxury sports wagons exceeded 1,130 vehicles, an increase of 124% year-on-year. GLK sales rose significantly, with sales of more than 2270 vehicles in a single month, a year-on-year increase of 63%, accounting for about half of the entire Mercedes-Benz SUV family.