Nichia: In 2016, the overall LED industry is still grim
Nichia has come to Taiwan for the fourth time and media dinner. Looking forward to 2016, Nichia Chemical’s Minister Akutagawa’s victory predicts that LED’s overall industry is still grim, not only in micro-growth, but also in industry-specific shrinkage in specific areas. In the face of price wars by Chinese manufacturers and the bleak backlight market, Japanese LED chip makers who have been cultivating the LED industry for many years are still optimistic about the emerging markets in the LED field and the application of high threshold technology, such as automotive LED lighting and Direct Mountable Chip (Direct Mountable Chip). DMC), Flip chip, UV LED and blue laser (LD) applications. In the situation of smart lighting demand booming, Nichia believes that the core of smart lighting is energy saving and carbon reduction, energy efficiency and efficient use of energy. The company is also committed to meeting customer needs while developing standard specifications. At this stage, Nichia will focus on the production of LED light sources, and there is no plan to cooperate with smart lighting platform manufacturers and solutions. In the part of technology investment, the amount of funds invested in 2015 is about 30 billion to 40 billion yen, and Nichia said that in 2016, research and development focused on technologies such as UV LEDs and laser diodes will inevitably exceed 2015. UVNote UV LED is estimated to break through the UVC LED technology limit for 3 years. UV LED is bound to grow substantially in 2016, and Nichia has invested a lot of resources so far. The most popular UV LED application is air cleaner application. The company mainly develops UVA LED technology. However, it is estimated that UVC LEDs can break through technical barriers within three years and successfully become UV LEDs for air purification applications. Plant lighting will be bullish and will be bullish. Minister Akutagawa believes that the application of UV LED to plant lighting is an unexpected development, but it has a bullish development. In particular, there are many idle factories in Japan that have land and equipment, which are developed within the metropolis and fit the modern lifestyle. Akutagawa also proposed that UV LED plant lighting technology will be well developed in the Middle East. In the Middle East, there are insufficient water sources and climatic conditions. If the plant lighting can be underground, it will be a good development for the local area. Positive layout is optimistic about the laser lighting market. Nichia has invested in blue laser technology research and development 20 years ago. Nichia has confidence in its products, indicating that its products are in line with relevant international norms. At present, the proportion of automotive lighting applications for lasers is still only the single digit ratio of overall automotive lighting, but the future will undoubtedly rise rapidly. The demand for quality and safety in the automotive market is gradually increasing. Nichia has made great efforts in technology and quality improvement, and it is bound to be able to catch up with the market for automotive lighting. OLED product stability and mass production have not been overcome will not affect the LED industry's existing market, the second division of technology chief Mr. Ben Kao Shi also said that Nichia will pay close attention to the development of OLED technology, with the market demand gradually to the high-end development, on the day Asia is also a good business opportunity. However, at present, OLED is unlikely to replace LED. Product stability and mass production will be the two biggest issues of OLED at present, and the performance quality of LED will not be completely replaced. Nichia also said that it will continue to seek reliable agents in the future, and expand the Middle East, Africa and other emerging markets through the example of cooperation between Japan and Future Lighting. In 2016, Nichia’s interest rate was about 20%, about the same as last year. Nichia's revenue in 2015 was approximately 295 billion yen, and its target for 2016 was 11%. If it is reached, it will increase to 340 billion yen. Looking at the industry, Nichia has estimated that only 5% of the LED industry will grow in 2016, but the backlight market may decline or even shrink by 30%. Ziyahua defends patents and respects intellectual property rights. This day, Japan has also made a series of big moves, infringing lawsuits against China Everbright and its authorized dealers in China, and Japan’s lawsuit against LCD TV manufacturers in the United States. The goal is to make sure that everyone can use legitimate LEDs that do not infringe on the patents of others, and fully demonstrate the determination to protect patents.
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