Survey: Over 90% of people in the industry believe that profit outflows are short-term and difficult to eliminate

The Chinese market has recently become the world's largest auto market. At the same time, as one of the most promising markets, the Chinese auto market has always been dominated by foreign capital. With the core technology in hand, foreign companies are drawing much higher profits in the Chinese market than in other global markets. In a recent report, the "First Financial Daily" quoted Wang Xiaoguang, a researcher at the National School of Administration's Policy Consulting Department, saying that the pattern of the Chinese auto market is "40% of international capital, 50% of the capital, and 70% of profits. ”

In this regard, the Gasgoo.com industry survey quickly revolved around this topic. During the period of two weeks (September 29 to October 15), it attracted 2032 professional readers from the automotive industry. According to the poll results of Survey 1 (see Figure 1), over 90% of readers, up to 91%, believe that the current phenomenon of the outflow of profits from the Chinese auto industry will be difficult to improve in the short term. Only 3% of readers are optimistic and believe that this phenomenon can be resolved in the near future. Another 6% of readers did not make a clear judgement and said "not to say."

figure 1

Although the industry is generally pessimistic about whether the phenomenon of massive outflow of profits from the domestic auto industry can be solved, at this stage, we can take some measures to slow down the speed and extent of the outflow of profits.

In Survey 2 (see Figure 2), “enhanced self-reliance” and “solution to key components issues” were seen by readers as the two most urgent measures that can be taken at the moment, and the voting rate reached 26% at the same time. However, in the online survey interview, some industry experts believe that in the construction of self-owned brands, the government can use consumer incentive policies to encourage consumers to shift consumer eyeballs to self-owned brand models, thereby mitigating profits to some extent. Outflow pressure. However, the difficulty in solving key components that have not been overcome in a short period of time is still quite difficult.

In addition to the above two measures, the measure of “promoting the self-brand consumption concept” was also supported by 15% of readers. In addition, the support rate for the two measures of “breakthrough with new energy vehicles” and “merger and reorganization and integration of advantages” was supported. Also reached 11% respectively. However, for the currently-concerned joint venture companies frequently pushing "individual brand" practices, it has not received approval from most readers, and the voting rate is only 4%. Perhaps, for the joint ventures where the right to speak lies with foreign parties, the “own brand” pushed by China still relies heavily on foreign support. It is still difficult for China to make up for the distribution of profits.

figure 2

Overall, based on the data obtained from this survey, it is difficult to be optimistic about the possibility of a breakthrough in the dilemma of the outflow of profits from the Chinese automobile industry. However, there is no complete lack of opportunities. Under the government-led new energy vehicle, it is considered by many people in the industry as a sharp weapon for the overtaking of local auto companies. As for whether there will be other technologies and policies that will dramatically change the Chinese automobile industry in the future, everything remains to be seen!