President of BMW Greater China Retreat

It is understood that Dr. Shi Dengke, President and CEO of BMW Greater China, will announce his retirement on December 9, 2012, but he will continue to work until early next year until the new president takes over.

This is the third German multinational car company that has adjusted the president of China in the past six months after Volkswagen and Mercedes-Benz.

Shi Dengke is 59 years old and was supposed to retire at the end of next year. However, for personal reasons, Stangenko offered to retire. In November 2004, BMW, who was trapped in China, had dug out from Mercedes-Benz a Chinese proficient in Chinese and could speak Chinese. At the beginning of his tenure, Shi Dengke significantly adjusted the BMW market and price strategy, speeding up the introduction of domestic BMW. In the next eight years, BMW's annual sales in China have grown from less than 20,000 vehicles to about 300,000 this year, an increase of 15 times. With this performance, Stanco has done a great job.

The industry generally believes that vigorously promoting the localization process of BMW is the root cause of the success of Sheldenko. In the 8 years of his tenure, BMW has created a brand new brand image “Yue” in China, and has launched an extended version of the 3 Series, 5 Series, X1 and other products tailored for China. At present, BMW Brilliance is building 300,000 domestic cars and 400,000 engines. This is the first time that BMW has moved its engine production away from Europe.

More importantly, BMW led by Steinke walks in the forefront of similar companies in talent localization. A large number of young Chinese managers serve as management and are fully authorized. At the same time, Stangike also promoted the integrated management of BMW China and BMW Brilliance in the sales and marketing departments to maximally evade internal consumption.

For Sternenko's successor, there are rumors that will come from BMW Germany. At present, China has become one of BMW's most important overseas markets. The German headquarters has significantly increased its intervention in BMW China. In order to ensure BMW's global performance, despite its outstanding performance, China has had to cut prices to increase sales and save expenses. Some departments have more to report to the German headquarters, including the introduction of new models, financial budgets, etc., and development has been hampered. Shi Dengke, who has a profound understanding of Chinese culture, chooses to take a dive in glory. Perhaps this is the reason.

In the next year, BMW China will enter the "post-Stoic era." Can the successor of Stangko continue to deepen localization, maintain the stability of the existing Chinese management, maintain the current collaboration between BMW Brilliance and BMW China, and accelerate the process of domestic new products, and will decide whether BMW will be in China or even the world in the next few years. The level of performance.