Silver Wheel Shares: Leveraging International Parts Expo Platform
2009 is undoubtedly a catastrophic year for China's tire industry. Following the final approval of the China-US Tire Special Security Case in September, Argentina recently announced the anti-dumping of tires produced in China. The tire industry has become China's trade remedy investigation. The worst-hit area. It is understood that as of now, China's tires have been successively investigated from Venezuela, Australia, Brazil, Peru, Egypt, Turkey, South Africa, Mexico, the United States, Argentina, India and other countries. The products involved are from automobile twill tires, motorcycle tires, etc. Low value-added products spread to high-value-added products such as heavy-duty radial tires and engineering tires.
I. Deterioration of Export Environment Leveraging International Parts Expo
However, the tire industry is just a microcosm of China's auto parts exports. In the just-concluded “2009-2010 China Business†campaign, Mr. Lu Lun, Director of the Department of Electrical and Mechanical Technology at the Ministry of Commerce, pointed out that China’s exports of complete vehicles and parts had shrunk by nearly 30% in 2009. To this end, the Ministry of Commerce has once again exerted its efforts to organize the Third China International Auto Parts Expo, and has joined several ministries and commissions in issuing various policies to support the export of auto parts.
Silver Wheel is one of the auto parts export base enterprises recognized by the National Development and Reform Commission and the Ministry of Commerce. At present, the company's sales revenue grows at a rate of more than 30% per year. In 2007, sales revenue reached 830 million yuan, and silver wheel shares accounted for 52% of the total annual output. Mr. Cao, the head of Yinlun shares, said that Yinlang’s share adjustment in the market strategy in 2009 was mainly to strengthen the strength of the domestic market.
At present, in the domestic market, the silver wheel oil cooler accounts for 45% and the intercooler 30%; and FAW Dachai, Xichai, Second Automobile, Liuute, Dongfeng Cummins , Dongfeng Chaochai, Weichai Power, Yuchai The major engine and automobile manufacturers such as Shanghai Diesel Engine, Shanghai Diesel Engine, Yunnei, Hongyan, Liuzhou Automobile, Jinlong, Yutong, Nanhua Iveco, and Tianjin Perkins have established close cooperative relations.
Mr. Cao also stated that as a national-level parts and components fair, it has provided a good platform for many domestic parts and components companies. Especially in the post-financial crisis era, the significance and value of this platform have become more important. With the obstruction of the traditional export market, China International Parts Expo has provided great help for the spare parts industry to open up new overseas markets.
Anti-dumping has become a "hard injury" for export-oriented parts companies
In the international market, Silver Wheel has already been with the world famous Volvo, Dyck-Benz, Ford, Caterpillar and other automobile and construction machinery companies, as well as Cummins, Perkins and Deutz and other engine companies, as well as the Silver Wheel. Close technical exchanges and business contacts, Cummins and Caterpillar also solemnly set the silver round as its strategic partner in China.
Second, meet the challenge of new technologies
The dual pressure of international oil price fluctuations and financial crisis in 2009 accelerated the innovation of new energy vehicle technologies. At internationally renowned auto shows, automakers from various countries have exhibited new energy vehicles that can be mass produced. This will be a new challenge and a new opportunity for auto parts companies in China.
The innovation of new energy vehicle technologies poses new challenges to the parts and components industry. High-tech and high-value-added parts and components will completely replace traditional parts and components, which will have a profound impact on the entire auto parts industry.
Exports and Domestic Markets Consensus on Current Parts and Components Enterprises
Zhejiang Yinlun Machinery Co., Ltd. is mainly engaged in various heat exchangers for R&D, manufacturing and export. Oil coolers and intercoolers are one of the key components of automotive diesel engine systems and transmission systems. They are widely used in heavy-duty trucks and large trucks. Medium-sized passenger cars and construction machinery. Silver Wheel products have a total of nearly 2,000 specifications in eleven categories, with an annual production capacity of 6 million units. Having such a rich product line for Silver Wheel shares means that it has more strength and faces more challenges in the new wave of industrialization revolution. The person in charge of the Silver Wheel Company said with confidence that the company is adequately prepared to meet the challenge.
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