Technological innovation heavy industry will usher in a new round of structural upgrade

The coming 2011 is a year in which the construction machinery industry in the world is slowly progressing. The Chinese construction machinery market has begun to enter a declining market cycle after the first four months of rapid growth. The changing environment has forced companies to rethink how to achieve sustainable development planning for the construction machinery industry and enterprises. During the "12th Five-Year Plan" period, driven by the leading machinery enterprises, China's machinery industry will usher in a new round of structural upgrading.

At present, China has emerged a number of leading enterprises in construction machinery. According to statistics, the sales revenue of the six major enterprise groups such as Sany, Xugong and Zoomlion accounted for more than one-third of the entire industry's operating income. "For enterprises, we must change from big to strong, which is the constant breakthrough of core technology and continuous innovation of design structure. Only with continuous upgrading of technology and continuous innovation of product design can we update our products and create new market space." Jialantu Industry Liu Bin, the deputy general manager of the design company, said so.

Promoting Technological Innovation Not long ago, at the 2.0 MW wind power hoisting site of China Huadian Group Co., Ltd. in Yuxian County, Zhangjiakou, Hebei Province, Sany Heavy Industry's all-terrain crane, the SAC12000, successfully completed a wind turbine tower and nacelle lifting operation with extremely rare working conditions. -- It is the first time in the world that the 2.0-megawatt wind turbine cabin with a total weight of 96 tons has been lifted to an altitude of 80 meters with the main boom alone. On the scene, the 31st staff stated: “When installing the fan cabin, our main boom needs to maintain a 90-meter stretch; this high-altitude wind speed is very strong, and without the assistance of the tower arm, SAC12000 The big arm is undoubtedly a severe test. It is clear that SAC12000 has withstood the test and perfectly validated the reliable quality of the Sany SAC12000."

Represented by Sany Heavy Industry, in recent years, in the confrontation with international brands, many domestic machinery companies have constantly upgraded their core technologies, product processes, designs, and corporate management, which have not only created numerous scales. The "first" has also achieved "first" in technological innovation in many product areas.

"Mechanical enterprises must continue to strengthen the building of technological innovation capabilities and accelerate technological upgrading. This includes strengthening research and development capabilities and consolidating the foundation for technological innovation; strengthening the research and development of common technologies, core technologies, and basic technologies in the industry and achieving technological leapfrogging; and strengthening key products. Technology, effective guarantee of product upgrades, etc.” said Jia Bin, executive vice president of Liu Bin.

According to the “Twelfth Five-Year Plan for Development of China Construction Machinery Industry”, by the year of 2015, China’s construction machinery industry will reach a sales level of 900 billion yuan by 2015. The average annual growth rate will reach 17%, of which 26 billion will be exported. about. In 2015, the industry’s sales revenue and exports both more than doubled over 2010.

The research agency predicts that in the first two years of the “Twelfth Five-Year Plan”, China’s construction machinery exports will maintain a recovery growth rate based on 2010; in the next three years, it will show rapid growth. By 2015, the international market’s demand for mainframe products of construction machinery will increase. Will reach more than 200 billion U.S. dollars. The export of construction machinery products in China will reach more than US$26 billion and become a world exporter.

According to incomplete statistics, leading companies such as Sany, Xugong and Zoomlion have set up sales companies overseas or set up overseas production bases. At the same time, there are thousands of companies providing OEM, ODM and other processing trade services for overseas customers.

"In 2012, Sany Group's sales will exceed 100 billion yuan, of which the overseas market will account for 30% of the total," said Sany Heavy Industry President Xiang Wenbo. SANY's international strategy is: First, the product goes out to improve the rapid response capability of the brand and the international market; Secondly, the enterprise goes out and invests and sets up factories overseas; The third capital goes out through the international capital operation. To integrate international talents, capital, markets and other resources.

Industrial design companies take off new energy Jialantu Industrial Design has been established, has always put the design and research in the first place. From sending designers to foreign countries to study mature and innovative design concepts, and to cooperate with many well-known domestic academies of science and technology, Galanto's determination to promote product innovation through industrial design can be seen.

In order to integrate technological innovations into the design, Gallantou set up a design research institute. The research services of the institute include macro environment analysis, industry feature research, consumer demand research, brand analysis, product line (service) analysis, and design and development. Process combing and so on. It is reported that in addition to meeting the company’s growing design needs, the center will also serve industrial design innovation service systems with professional characteristics such as construction machinery and home appliances.

Accelerating technological innovation and promoting transformation and upgrading have become the key tasks of the home appliance industry. The development trend of energy-saving emission reduction, new energy, and low-carbon economy is irreversible. Obviously, whether the technological innovation capability of domestic machinery enterprises can be rapidly upgraded to meet the requirements of market competition and changes in consumption structure will be the key to its future success.