The two major advantages of "sports marketing" in the lighting industry
With the hosting rights of major sports events such as the 2008 Beijing Olympic Games and the 2010 Guangzhou Asian Games, China Building Materials Network has successively settled in China. Sports marketing is increasingly becoming the brand of many domestic corporate brands. In the lighting industry, SOK, Songye Lighting, Sanxiong. Aurora, Foshan Lighting, Mingkai Lighting, NVC Lighting and other brands have thrown olive branches to sports marketing, opening up new ideas for the innovation of marketing methods in the industry. With the rise of the national sports boom, sports events are now more and more concerned by ordinary people, which also provides a premise for enterprises to conduct sports marketing. In general, the advantages of sports marketing have the following two points. Conducive to product sales The form of sports sponsorship makes consumers more psychologically acceptable products, while the warm atmosphere of sports activities can further promote consumer preferences and purchase desires. For example, during the World Cup, the three refined drugs not only relied on the audience's strong concern and expectation for the World Cup, but also greatly enhanced the affinity between the three refined drugs and consumers, and sponsored CCTV's World Cup timing standard with less than 20 million yuan. The received viewing return exceeded 50 million yuan. Many companies not only use the sponsored sports to establish a brand image, but also organically combine with sales to carry out the sponsorship activities more colorful and more powerful, so that enterprises can fame and fortune for a long time. Promoting the promotion of brand image Sports sponsorship is conducive to the establishment of a brand's healthy image, and enhances the brand's popularity and reputation with the aura effect of the sports activity itself. According to a survey conducted in the United States, 64 respondents are more willing to purchase sports sponsors' products, and their roots lie in the public welfare of manufacturers. Statistics show that if a company wants to increase its brand awareness worldwide, it will require 20 million US dollars in advertising fees for each increase, and through large-scale sports competitions such as the Olympics and the World Cup. The degree can be increased to 10, while still achieving good economic benefits. Therefore, large-scale enterprises do not hesitate to spend large sums of money to become partners in large-scale competitions, in order to open up the market and obtain economic benefits.
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