Tire companies will win the next year

It is not an exaggeration to describe this year's Shandong tire manufacturing enterprise with “blessings from the bad”. Despite the impact of the "US special security case", the "harvest" of exports has not decreased but increased.

"Compared with last year, this year's exports to the United States have increased slightly." Xin Huaiwen, chief of the Foreign Economic Section of Shandong Sanli Tire Manufacturing Co., Ltd. (hereinafter referred to as "Sanli Tire") disclosed to the Economic Herald reporter: "To Africa and South America Exports in other regions are even larger.” On December 25, when a reporter visited Cao County to visit the tire company in the southwest of Shandong, the plant area was very quiet and seemed to “enjoy” this hard-won gain.

Orders are concentrated before the "special protection case"

“This is not a case.” Zheng Yongxiang, vice director of the Shandong Rubber Industry Association, told the reporter that the association’s visit investigation also found this “surprising” result. “Most tire companies in the province have exceeded the export task set at the beginning of the year. ."

In the face of high punitive tariffs, how can companies overachieve their tasks? “Looking at the timing of business orders, we can understand the reasons.” Zheng Yongxiang said that the sharp increase in U.S. orders was concentrated in June-September, while U.S. President Barack Obama It was announced on September 11 that all customers of cars and light trucks imported from China will be imposed punitive tariffs for three years. "U.S. customers will place orders for tire vehicles in our province before the 'special protection case.' Evades high tariffs."

At the end of June, the US International Trade Commission proposed to impose a punitive tariff of up to 55% on some tires imported from China. At that time, China’s tire companies did not care about this matter, and US tire demanders seemed to have a prediction on the “special security case” later. Therefore, they concentrated on buying Chinese tires with high quality and low price, and they booked almost completely before the high tariffs were imposed. In terms of annual import volume, it is not surprising that Shandong tire companies have completed their export tasks.

Xin Huaiwen also guided the reporters to confirm that "export orders to the United States are almost all concentrated before September, while orders from Africa and South America are also coming."

Behind the "crouching"

This year, the "blessed by the bad," the situation is worrying next year.

Close to the year, the operating rate of tire companies in the province is generally low, and there is no major action. "The tire company's 'crouching' is probably thinking about the way out next year," said Zheng Yongxiang.

“The punitive tariffs on the 'Special Protection Case' will continue until 2012, and 2010 will be the most unpleasant year for tire companies.” Zheng Yongxiang believes, “There is no doubt that the 'special protection case' will have a bad impact on the tire industry. Focusing on the next year, companies must face the decline in orders and the lack of operating rates. They must also think about such issues as product upgrades and market development. The degree of difficulty is unprecedented."

Fortunately, an opportunity is placed before the company. On the 21st, China called on the World Trade Organization to set up an expert group to investigate the special safeguard measures taken by the United States against US tires. “Once the WTO has initiated investigations, the Chinese company’s chances of winning are very high.” Zheng Yongxiang believes that the United States has implemented “special protection cases”. In itself, subjective intention is greater than objective facts.

However, Sanli Tire did not respond positively to this. “Several other large companies have not responded,” said Zheng Yongxiang’s guide reporter. If the WTO investigates the case, the surveyed company will have to pay a fee. The amount depends on the number of days of investigation and the difficulty of collecting the data. “The price of such an international lawsuit is not Philippine, again in a difficult year of 2010, companies are certainly not willing to have such extra expenses.” In addition, WTO investigations generally take half a year to close a case. “For too long, companies can't afford to wait. It’s not as good as another.” square."

Just like standing in Sanchakou, in 2010, tire companies must continue to move forward - to keep the American market, but also to the left - to explore other countries' markets and expand the domestic market, but also to the right - to upgrade product structure and realize as soon as possible Transformation. "Every road must proceed with caution. The victory and defeat of tire companies can be seen in the next year," said Zheng Yongxiang.

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