· Two sessions of Wang Hao: dealers now have problems just pain
On March 3, the warm spring breeze blew the blue sky in Beijing. Facing the morning light, the reporter came to the delegation of the Sichuan Provincial People's Congress delegation of the National People's Congress. The only NPC deputy of the auto dealer and the chairman of Qiyang (Chengdu) Investment Management Co., Ltd., accepted an exclusive interview with this reporter. This is also her first interview with the two national conferences in 2015.
“The weather in Beijing is really good today. It’s hard to see such a blue sky and such a bright sun in Chengdu.†Wang Hao said, “However, I have also encountered the smog weather in Beijing, which is really uncomfortable. Not only Beijing, but many cities across the country are suffering from smog.†Wang Hao, who has participated in more than one session of the National People’s Congress, is sensitive to the fact that in recent years, managing smog and preventing pollution has become a collective task for the whole country.
Therefore, this year's National Conference, Wang Hao, after the last year, put forward the proposal to develop and promote new energy vehicles. She believes that promoting new energy vehicles is one of the important ways for the automobile industry to contribute to the management of haze, the use of new energy vehicles. The promotion link should be matched with the progress of production and R&D. It is necessary to speed up the promotion of new energy vehicles and improve the construction of supporting facilities for new energy vehicles.
In the past 2014, the automotive circulation field has undergone many unexpected changes, and dealers have encountered unprecedented challenges. The slowdown in market growth has further intensified the contradiction of manufacturers. The profitability of auto dealers has reached a record low. The participation of e-commerce has also brought unprecedented impact on traditional business models.
Wang Yi, who is a car dealer, thinks that when he talks about these changes, shocks and pressures, he will be as uncomfortable as many car dealers. But what surprised the reporter was that she not only did not worry, but had a special calm and confidence. "The slowdown in the growth of the automobile market is an inevitable stage of market restructuring and transformation and upgrading. It requires manufacturers and distributors to jointly respond with rationality. Market transformation and upgrading is a process of survival of the fittest, which also indicates that the development of the automotive industry is experiencing a new normal. This new normal means that after bidding farewell to high-speed growth, the auto market is gradually returning to rationality, paying more attention to the quality of growth, not speed," she said.
“In fact, not only the automobile industry, but also many industries are experiencing the new normal of development. This requires appropriate slowdown in all walks of life, summing up the pros and cons, and calmly analyzing. The purpose of deceleration under the new normal is to complete the transformation and upgrade more lucidly and rationally. This includes companies to enhance their competitiveness from product and technology research and development innovation, and dealers to enhance their competitiveness from high-quality management and high-quality services, etc., Wang said.
Indeed, the era of car circulation in the field of fighting the world and fighting for strength has passed away. The huge group that is actively "slimming" has issued such a signal: in the current automobile circulation field, the stalls and the big ones may not be the advantages. The real strength lies in the ability to grasp the market, the ability to manage funds and comprehensive risk management. And resilience.
Wang Wei believes that when the traditional sales model is being impacted by the Internet industry and network e-commerce, traditional car dealers must change and have to innovate. “The traditional sales model is looking for new growth points in fusion innovation,†she said.
This may be the new space for expansion and the expansion of new space that needs to be carefully explored under the new normal. Before the end of the interview, Wang Wei confidently told reporters that both car companies and dealers should see hope from the adjustment and actively participate in the transformation. I believe that after the pain, they will usher in a broader space.
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