Water-drifting time for space--Analysis of Dongyue phenomenon and discussion on innovation of Chinese chemical companies (1)
Foreword: Some slightly better chemical companies have achieved relatively rapid development in recent years, but such rapid development as Shandong Dongyue Group is rare - sales revenue increased substantially from 2001 to 2004: from 360 million RMB, 450 million yuan, 830 million yuan, and 1.559 billion yuan. In 2005, they set a goal of ensuring 2.3 billion yuan and striving for 2.5 billion yuan. Synchronously with the substantial increase in sales revenue, the profit index in 2004 was more than ten times that in 2001. Look at the ranking of China's oil and chemical industry: Ranked among the top 500 companies in China's petrochemical industry in 2002 with the rank of 246 in 2003 and 130 in 2004. In 2005, it will surely rank among the top 100 companies. At 70-80. It can be expected that a high-tech fluorine chemical company will soon stand in the forest of China's petrochemical industry.
18 years ago, Dongyue Group was formerly a township enterprise and started off with two small anhydrous hydrogen fluoride converters that were eliminated by a state-owned company. After 18 years, the scale of the company has expanded several thousand times. This is undoubtedly the first to be attributed to "the project, the big project."
In its initial stage, Dongyue annually reforms the basic product of anhydrous hydrogen fluoride in terms of scale, technology and process, from a single set of annual output of 600 tons to 3,000 tons, 6,000 tons, 7,000 tons, to 10,000 tons and 15,000 tons. Tons, the current total is 50,000 tons. The second step was to start the refrigerant in 1992. The third step began in 2001 as a downstream product of fluorinated chemicals—polytetrafluoroethylene, known as “Plastic Kingâ€.
Now, Dongyue has three leading products: the annual output of 50,000 tons of anhydrous hydrogen fluoride scale technology ranks in the forefront of the country; annual output of 12,000 tons of polytetrafluoroethylene (PTFE) scale, technology first in the country, the domestic market share of 40 More than %, accounting for more than 65% of the total exports of the same industry in the country; annual output of 120,000 tons of green environmental protection refrigerants, the world's largest technology, the company became Haier, Changhong, Gree, Midea and more than 100 domestic famous household electrical appliance companies. supplier.
Should companies be bigger or stronger first? The debate between the economics and business circles on this issue will continue. From the experience of Dongyue, they are obviously "bigger or stronger." The fact is also true that their three leading products, anhydrous hydrogen fluoride, refrigerants, and PTFE, are today the size of the country and Asia, and are not simple device amplification, but technological innovation. Therefore, Dongyue’s Product technology always matches its scale. Such as basic products anhydrous hydrogen fluoride, this year their new annual output of 15,000 tons of equipment, new on the pre-reactor device, compared with the original device, the annual increase in efficiency of 4 million yuan. After seeing this, we no longer doubt that "Dongyue Technology invests 10% of sales revenue."
Chinese industrial circles have so far circulated such a statement: Do not go on projects, etc., and die for projects. Many companies are on the project, but often there are problems after a few projects, or there is no problem, but there is no staying power, why Dongyue can go all the way on the road to the project it?
First of all, we can find that Dongyue's projects are in line with national industrial development policies, high technological content of products, large market demand and strong market competitiveness. They chose the right product, but obviously this is not enough to guarantee the success of the project.
Dong Yue, chairman of the board of directors Zhang Jianhong said: "Our strong is the speed." In Dongyue, the reporter also clearly felt their respect for "winning speed." The date when some companies are put into production is when they lose money because the market situation has changed over time. Dongyue exchanged space for time. In 1992, Dongyue entered the refrigerant product from the hydrogen fluoride-based basic product, anhydrous hydrogen fluoride, and it took 3 years to become one of the top three refrigerant companies in China. In 1997, it ranked first in terms of scale and technology, and currently has an annual production of 120,000 tons. The capacity accounts for more than 40% of the total production facilities in the country. Another obvious example is PTFE. At that time, some experts believed that Dongyue did not have the conditions to persuade them not to go on the project. But the fact is that Dongyue spent only 11 months and it was incredible that 3,000 tons of PTFE could be produced annually.
In previous years, Dongyue successively created a “3 1/3†project construction miracle, that is, the use of similar projects in the conventional construction of a theoretical 1/3 of the staff, 1/3 of the investment, 1/3 of the time high standards, high quality Complete the construction task. In recent years, it has been unrealistic to create a "1/3" miracle, but the "1/3" sense of speed has been maintained in Dongyue.
The “on the project†is the first prerequisite for the development of Dongyue. The correct orientation of the project and “three one-thirds of the law†allow Dongyue to complete the project at a low cost.
18 years ago, Dongyue Group was formerly a township enterprise and started off with two small anhydrous hydrogen fluoride converters that were eliminated by a state-owned company. After 18 years, the scale of the company has expanded several thousand times. This is undoubtedly the first to be attributed to "the project, the big project."
In its initial stage, Dongyue annually reforms the basic product of anhydrous hydrogen fluoride in terms of scale, technology and process, from a single set of annual output of 600 tons to 3,000 tons, 6,000 tons, 7,000 tons, to 10,000 tons and 15,000 tons. Tons, the current total is 50,000 tons. The second step was to start the refrigerant in 1992. The third step began in 2001 as a downstream product of fluorinated chemicals—polytetrafluoroethylene, known as “Plastic Kingâ€.
Now, Dongyue has three leading products: the annual output of 50,000 tons of anhydrous hydrogen fluoride scale technology ranks in the forefront of the country; annual output of 12,000 tons of polytetrafluoroethylene (PTFE) scale, technology first in the country, the domestic market share of 40 More than %, accounting for more than 65% of the total exports of the same industry in the country; annual output of 120,000 tons of green environmental protection refrigerants, the world's largest technology, the company became Haier, Changhong, Gree, Midea and more than 100 domestic famous household electrical appliance companies. supplier.
Should companies be bigger or stronger first? The debate between the economics and business circles on this issue will continue. From the experience of Dongyue, they are obviously "bigger or stronger." The fact is also true that their three leading products, anhydrous hydrogen fluoride, refrigerants, and PTFE, are today the size of the country and Asia, and are not simple device amplification, but technological innovation. Therefore, Dongyue’s Product technology always matches its scale. Such as basic products anhydrous hydrogen fluoride, this year their new annual output of 15,000 tons of equipment, new on the pre-reactor device, compared with the original device, the annual increase in efficiency of 4 million yuan. After seeing this, we no longer doubt that "Dongyue Technology invests 10% of sales revenue."
Chinese industrial circles have so far circulated such a statement: Do not go on projects, etc., and die for projects. Many companies are on the project, but often there are problems after a few projects, or there is no problem, but there is no staying power, why Dongyue can go all the way on the road to the project it?
First of all, we can find that Dongyue's projects are in line with national industrial development policies, high technological content of products, large market demand and strong market competitiveness. They chose the right product, but obviously this is not enough to guarantee the success of the project.
Dong Yue, chairman of the board of directors Zhang Jianhong said: "Our strong is the speed." In Dongyue, the reporter also clearly felt their respect for "winning speed." The date when some companies are put into production is when they lose money because the market situation has changed over time. Dongyue exchanged space for time. In 1992, Dongyue entered the refrigerant product from the hydrogen fluoride-based basic product, anhydrous hydrogen fluoride, and it took 3 years to become one of the top three refrigerant companies in China. In 1997, it ranked first in terms of scale and technology, and currently has an annual production of 120,000 tons. The capacity accounts for more than 40% of the total production facilities in the country. Another obvious example is PTFE. At that time, some experts believed that Dongyue did not have the conditions to persuade them not to go on the project. But the fact is that Dongyue spent only 11 months and it was incredible that 3,000 tons of PTFE could be produced annually.
In previous years, Dongyue successively created a “3 1/3†project construction miracle, that is, the use of similar projects in the conventional construction of a theoretical 1/3 of the staff, 1/3 of the investment, 1/3 of the time high standards, high quality Complete the construction task. In recent years, it has been unrealistic to create a "1/3" miracle, but the "1/3" sense of speed has been maintained in Dongyue.
The “on the project†is the first prerequisite for the development of Dongyue. The correct orientation of the project and “three one-thirds of the law†allow Dongyue to complete the project at a low cost.
Chongqing Huanyu Automobile Sales Company , https://www.cqhuanyuauto.com