Wu Song: Guangzhou Automobile selected me to pick the big beam, it is to ask the money to give money to people

NetEase reported on February 22 that the professional manager who had been through the workplace had said that he was the happiest moment of the past few years. “It was when the masses went offline that many brothers were crying and I was excited. Not good enough." (Offline on September 3, 2010)

Chuanqi is the first autonomous model of Guangzhou Automobile Passenger Vehicle. As the general manager of the company, he called Chuanxiong his “parental son”. From the beginning of planning in 2005 to the establishment of the project in 2007 and the birth of Chuanyu in 2010, Wu Song has always been personally involved and involved. He laughed and said he was "born a hard-working life," and in the case of "not being in the car industry in a day", in 2007 received a letter of appointment of Guangzhou Automobile.

At the same time, he believes that the letter of appointment is also a military warrant. He wants to challenge himself. "I would like to give every advantage and use the management experience of the company for many years to try on GAC passenger vehicles. Can we Chinese produce? A car that sells foreigners is also satisfied." Recently, Wu Song, the general manager of GAC Passenger Cars, accepted an exclusive interview with NetEase and told about the creation of his team and his team.

“I would like to take advantage of all aspects and use all these years of management experience on GAC passenger vehicles. After all, will the Chinese be able to produce cars that will satisfy foreigners?”

Netease Automobile: In the words of Zeng Qinghong, Guangzhou Automobile Passenger Vehicle and Guangzhou Automobile Transmission Co., Ltd. are his “sons”. It is so important, why did GAC find you a challenge?

Wu Song: At that time, a leader said that Guangzhou Automobile had to set up its own brand cars and let me pick the big ones. I got cold sweats and felt very heavy pressure. Because to me, the automotive field is a new field. (In 2004, Wu Song worked in GAC Toyota Engine Co., Ltd.)

At that time, the leaders told me that they fully supported their own brands, they wanted money, they gave people, and all the best resources were assigned to you. I know that the leadership is determined to do its own brand. It may be because I have done in many companies and have relatively rich experience. The leadership elected me. I have been a private company and have worked in state-owned enterprises for many years. I also worked in the Guangfeng engine. Since we have to do it, it is better to be the best. I would very much like to take advantage of all aspects and use all these years of management experience on GAC passenger cars. After all, let's see if the Chinese can produce cars that foreigners are satisfied with.

"The Chinese are very diligent and very intelligent. We must add one sentence now to understand how to absorb and accept. In this sense, when these points are added together, there is nothing that cannot be done."

Netease Auto: What qualities do you think a car that makes foreigners feel satisfied?

Wu Song: Many people think that Chinese people are very diligent and Chinese people are very smart. We must add one more sentence now to understand how to absorb and accept. In this sense, to enhance our confidence together, these points do not add up.

When I was in the GAC Toyota engine, because we didn't have an engine in Guangzhou at that time, all the employees were all social recruiters, and there were few backbones. In this case, at the same time when they were building engines, they (referring to Toyota) had suspicions, but three years later, this engine factory was not only the largest engine factory in China, but also the engine was exported to Japan.

A vice president of Toyota Motor Corporation of Japan said that this is the first time that a high-quality engine has been manufactured abroad and it has served Japan. Later, when I traveled to Japan once, I learned through others that Japanese people are good things left for themselves, unlike our good exports that make foreign exchange.

After a Japanese Toyota leader saw our factory, he said a word. He said that you Chinese are smart. Because in such a short period of three years, it can quickly reach such a proficient level. I was still humble and I said that your training methods are good. But in retrospect, the Chinese are still very smart and hard-working.

Therefore, we have to pay for the transmission of this vehicle. What do we propose this time? We must give good things to our customers, that is, the quality is better, and the cost-effectiveness is even higher. At the same time give yourself confidence.

“In the factory construction, the original investment is expected to be more than 4 billion yuan. Nothing has been reduced, and the cement price is quite high. Now it is built within 3 billion yuan.”

Netease Automobile: Some people commented that you are the master of cost control. When you were young, you designed financial management software. Later, when you were 30 years old, you also studied for graduate students majoring in financial management accounting. For GAC passenger cars, how do you beat your abacus?

Wu Song: When I went to South Korea three years ago, a friend from South Korea told me a sentence. He said that we Koreans are sometimes too proud and that it is all good for us in South Korea. You do not believe that their beef is the most expensive Korean beef to sell. In the future, we also hope our biography will be the same. We hope that our own brands will do the same.

September 3, 2010, Chuan Chuan offline site

I asked him how to look at their own brands? He said that you Chinese are too modest. You Chinese have such excellent intellectuals. Many people have been trained in the past 30 years of reform and opening up. Technology has accumulated to a certain extent. The second has such a powerful market. The third of you also Very hardworking. Like you "every detail is concerned, every process pays attention, and you will certainly succeed if you do this.

This time we chose 600 suppliers in the selection of suppliers, and only 195 were finalized. Of the top 10 suppliers in the world, 9 are supporting us. And when we matched it, we asked him to have a good value for money, a good price, and a good quality. This time it was to ask our people to integrate with them.

Including the process of plant construction, it is also pursuing high quality and low cost. Now it is. With the construction of the factory, the original plan was to invest more than 4 billion yuan, but now everything has not been reduced, and the cement price is quite high. It is now completed within 3 billion yuan. In the initial budget, we made reference to international counterparts, but in fact we actively controlled each link and made full use of domestic and foreign resources. During the process, we have been using global public bidding. ”

“The roads that some domestic self-owned brands have taken are successful. We will adopt them; we will evade some of the detours encountered”

Netease Automobile: The current situation is that the domestic group forces are making their own brands and GAC is a latecomer. Where are your strengths?

Wu Song: In a word, because we started later than they, we took a very serious study on the road we passed in the past. The planning of GAC's own brand began in 2005.

After 2005, we began to conduct some research and planning, and began to do projects in 2007. Well, some domestic brands have followed the path they have taken. Successful aspects will be adopted by us; we will deliberately evade some of the detours encountered. At the same time, we also have a precise grasp of self-production.

Because after all, people walked past and you went to imitate, but the environment may have changed when you go, so including our marketing system, including our supply chain system, including our entire manufacturing technology, is all about the future. Development has undergone a new integration. For example, in the supply chain, I said one sentence and integrated all the European and Japanese systems.

Japan's suppliers are indeed very high, and everyone is also very clinging. However, if they are too overwhelmed, it will be difficult to deal with the crisis. It is impossible for them to handle each other. But some supplier systems like the United States, Europe, and the United States say you can today, and say that tomorrow you will not be able to do so. Let everyone be in a fearful environment. This is also difficult to do with details. Because the car is indeed a long-term, is a sport, it is people driving in it, so in the process of selecting suppliers in the past few years, we have also formed our principles. It should be said that it also constitutes the DNA of Guangzhou Automobile. It means that when it is selected, it will be fully competitive. Once it is selected, it will be called cooperation and win-win for common development. Equal priority, eliminated backward.

I now have a principle within us. Any development that requires a new supplier must be rigorously reviewed. The elimination of our existing suppliers has also undergone rigorous simplification. If we develop new models, we choose these suppliers from the past. As long as he is good, we are in this (selection).

“Our sales in 2011 are two or three thousand; in the following year, it is 60,000 to 80,000. As an independent brand of mid-to-high-class cars, such a large amount at the beginning, this should be said to be a relatively high starting point, but we think that It is perfectly possible"

Netease Auto: Your first car is listed. Guangzhou is the headquarters of GAC. Why is Guangzhou only opened two stores?

Wu Song: There are only two. What is our concept? First you have to let distributors concentrate on doing things. When the brand is launched, it is difficult for the distributor to put all his energy to deal with the brand. If you have too many shops or too many investors, this coordination is a bit difficult. Second, the early supply of our vehicles may not be too large. At the same time, we must remind everyone to point out that we have proposed to cluster network marketing. While building a 4S shop, there are also a few satellite shops, so there are not many stores, but the effect of network coverage I achieved is better than that of a few more construction sites.

Guangzhou Qi Chuan Store spreads across the country one after another

Last year, the country opened 50 companies. This year we have plans to add some, but not too much. The general principle is that there are more shops, but there are not many investors.

NetEase Car: When will it consider increasing?

Wu Song: We haven’t considered the additional plans for the time being. As for the increase in the future, it is to look at our performance in these two stores. If their satellite shop is built, their satellite shop can be promoted to a 4S shop, so the shop may increase. As I intended it, I do not want to increase it. The second can do a better job for our customers. The process of building a store, the process we support, all aspects are well known.

At the moment, we are mainly two models for satellite stores. One is a quick repair shop because my network is not so big, but this car makes customers feel convenient. Like I often drive a tire change or how often, sometimes I often wonder if I have a shop here? Just in case there is. So this is my satellite shop. The second is the display shop. Now that the land is very precious, you cannot allow customers to look at the cars in some important locations in the city. So we will have some demonstrations at this time, but it is also a unified standard and unified specifications. Another kind is quick repair plus display. At the same time, if you originally made Guangben, Guangfeng, you can also use other resources inside.

On the whole, I also hope that our dealers can join hands and do the whole thing. Our sales in 2011 were two to thirty thousand; the year after year was six to eighty thousand. As an independent brand of mid-to-high-class cars, such a large amount at the beginning, this should be said to be a relatively high starting point, but we think it is entirely possible.

Netease Auto: The localization rate of GAC vehicles has always been relatively high. What about Chuanqi?

Wu Song: This is a car we have built by Guangzhou Auto, but the starting point and the standards are very high.

Nine of the top 10 suppliers in the world to supply parts and components to Chuanxi are supporting us. Like my electronic control technology is top of the world, and our chassis technology is also very advanced.

There is also an engine of transmission. There are still many people speculating that this is an imported engine. Because our own engine is better than imported ones, we don't need to use imported ones. Including our 500 engines for Asian Games, all of which are our own, and the localization rate is 95%. Including the transmission engine, the processing of major parts and some single parts, all produced here.

"From now on, at least one new model will be introduced each year. In the future, we will consider exporting and promoting these models to the world."

Netease Auto: Do ​​you produce A, B, C cars? Please talk about the new car plan for GAC passenger cars

Wu Song: In the future, based on the Chuan model, we will launch an SUV at the end of 2011. As for the entire Chuanfei brand, we also have a hybrid version. The time for this specific launch will be determined according to the circumstances.

At the same time, there is also a coupe. Before everyone saw a red coupe in Guangzhou Automobile Co., Ltd., it feels good. This car will be launched at an appropriate time in the future.

GAC passenger car hopes to create legend with the first model

There is also an enhanced version of the product based on this platform. In 2012 we will also launch a brand new A-Class brand. Based on this A-class platform, we will also have several models, including an extended version. By 2014 and 2015, GAC will launch a new C-class platform. Overall, we formed 400,000 production capacity and 300,000 sales at this point in 2015.

From now on, at least one new model will be introduced each year. Of course, we will not pursue too many models. The key is to make this thing fine. Because now is a new era, cars have changed from elite consumption to mass consumption, and now the country's policies are also shifting to this aspect. We are making good products. The main purpose is to let our people, let us These domestic customers can afford it.

In the future, we must consider exporting and promote these models to the world.

“The rumored to introduce the platform is for everyone’s suspicions. If there is not such an imported model, someone will say it is like Camry, like the Accord”

Netease Automobile: Is there a prototype car for the A-Class? Will you refer to other models?

Wu Song: No, it is new. Because it has nearly 20 years of experience in auto manufacturing, it is leading in manufacturing technology. And the overall engineering capability is very good. The design of this car, and now the global market is all in China. The best designers in the world are also very willing to display their talents in this market in China. So we passed this car, The entire process is further integrated and optimized. Now that the A-Class is completely autonomous, there are no other prototypes and no reference.

Guangzhou Automobile SUVs based on XPROWW will be listed at the end of the year

The reason why we have to introduce this biography is to avoid everyone's suspicions. You are also very clear. We have also cooperated with Honda and partnered with Toyota. If there is not such an imported model, people will say in the future that someone has said it now. Some say it is like Camry and some say it is like Accord. Together with our two joint ventures here, in order to be more clear.

At the same time, for the success of the first car, we further promoted it and improved its performance. Therefore, we introduced technology and introduced some engine technologies. But not that it comes from this technology. Based on this technology, we have made some relatively big innovations, so today we have this biography.

In a word, it combines the technical features and control of European cars, and it also has the exquisite Japanese car manufacturing. The reason why these two can be integrated is that it is difficult to have such an objective environment. Therefore, GAC is just as good. God (customers) are also more concerned. Before GAC, they cooperated with Peugeot. Although they did not succeed, they left an enlightenment of seeds and thoughts. . Afterwards, we cooperated with Honda and Toyota. In terms of creativity, we have further improved the system integration. So now GAC is speaking about this car. Although it has paid a lot of hardship, it is after all a familiar person. Car, know where the problem is.

Guest Profile

He graduated from Huazhong Institute of Technology Mechanical Engineering Department of Mechanical Manufacturing Process Equipment and Automation. She studied management engineering at Xi'an Jiaotong University Management School and financial management accounting major at Zhongnan University of Finance and Economics. Graduate degree, Bachelor of Engineering, Senior Economist.

He once served as general manager of Yegang Group, standing committee member of the Party Committee, deputy secretary of the Party Committee, general manager of Daye Special Steel Co., Ltd., standing member of the Party Committee, deputy secretary of the Party Committee, and director and deputy general manager of Wuyang-Honda motorcycle.

He previously served as a director of GAC Toyota and a director and deputy general manager of GAC Toyota Motor Co., Ltd.

He is currently a member of the party committee and deputy general manager of GAC Group and a director and general manager of Guangzhou Automobile Group Passenger Vehicle Co., Ltd.