Yulin Commercial Vehicle Market
Yulin City, Shaanxi Province is a typical resource-based city and is rich in oil, natural gas, salt and coal. Among them, coal transportation is the local pillar industry. It is understood that about 60% of the local residents in Yulin are living by running transportation.
On August 9th, the reporter came to this “city on the truck†and had the privilege of enjoying the distinctive features of heavy trucks on city roads. In the past two years, Yulin's annual total truck demand is about 10,000, of which mainly dump trucks and semitrailer tractors. The sales of semi-trailer tractors exhibit seasonal characteristics, while dump trucks are mostly used internally by mines, so there is no disappointment for season. According to local market sources, from January to June 2008, the total number of tractors on the tractors in the Yulin area reached 4,000, ranking first in the country. Huge market demand has also given birth to the heavy truck manufacturers to this "attacking the city," and Yulin has also become a multi-brand competitive market with various heavy truck brands.
“Although the Yulin heavy truck market is 'a hundred schools of thought', but the sales status of various companies is not the same.†Ma Lin, sales manager of Great Wall Motor Co., Ltd. (hereinafter referred to as Great Wall Motor Transportation) introduced to reporters, Dongfeng is Yulin market The traditional advantage brand, Dongfeng Heavy Truck has the largest amount of local ownership. Next is Shaanxi Automobile and CNHTC. The acceptance of the products of these two companies is relatively high. Since last year, the Foton Auman heavy truck has seen a very strong increase. Last year, sales in Yulin increased significantly year-on-year. According to the sales data of Great Wall Motors, from January to July this year, the company alone had sold more than 1,000 Auman heavy trucks, equivalent to the total sales of Auman heavy trucks in Yulin in 2008. In the sales volume of 10,000 vehicles per year in the past two years, sales of the above-mentioned four households ranged from 6,000 to 7,000 vehicles, which accounted for 60% to 70% of the total sales. The remaining shares were divided by Liberation, Hongyan, Beiben, and Jianghuai.
When asked about the basis for local users to choose the brand, the entire day and the user's "early grind" horse stable simply concluded that users choose to Dongfeng products value its local and surrounding service outlets more convenient repair and maintenance; choose Shaanxi Auto Products The users value the economic advantages of the vehicle and the comparative advantages of cheap accessories. The users of CNHTC products value their products with excellent quality, safety, and durability. The users who choose Auman products value their comprehensive cost-effectiveness and think that the appearance is stylish and beautiful. Ma Yong added that, in fact, local customers are not very rational to buy a car, follow the trend of prevailing popular psychology, is often a small group of people who bought a car, we all follow suit to buy.
For the marketable models in Yulin, Ma Jun said that the changes in demand models mainly changed with changes in policies and regulations and the market. The main sales model for this year's Yulin area is a 6×4 heavy-duty truck, last year was a 6×2 model, and the previous year was a 4×2 model.
In the interview, the reporter learned that in the Yulin area, the competition among heavy-duty trucks of various brand models is fierce, and all companies are also in the brand deepening stage. The heavy-duty truck industry is rather special, and the economic sensitivity index is relatively high. When the ratio of heavy truck ownership to the economic aggregate reaches a certain level, it often becomes a precursor to the decline in production and sales volume in the heavy-duty truck market. The global financial crisis landing on the Chinese market is of course the cause of the declining heavy-duty market this year. However, the equilibrium relationship between the domestic heavy-duty inventory and the total economic development ratio is the fundamental reason why the heavy-duty truck market runs periodically. When the market demand is strong, the original market structure changes slowly according to the original market order, but when the market shrinks sharply, the emergence of variables may speed up the reshuffling of the market. Therefore, when we come back to Yulin market at the end of the current crisis, the order of brand sales may change.
Now, although the crisis is far from over, but since the second half of this year, under the implementation of various national policies, the domestic economy has gradually improved, economic activities have become more active, and all walks of life have seen a turning point. With the increase of investment by the country, the domestic heavy truck market is slowly recovering. “Selling the car from last year to buy a new car this year; from stopping after buying a new car (not always having a job), it has been a little bit profitable now.†Yulin’s local driver’s wife thinks that Yulin’s transportation market is gradually changing. .
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