FAW Liberation achieved sales of 159,000 vehicles from January to September this year
According to FAW Jiefang News, FAW’s liberation from January to September this year achieved a total of 159,000 sales , and in September sales reached 17,000. It has laid a good foundation for the completion of the annual sales target.
According to industry analysts, due to factors such as the economic slowdown in the country, the withdrawal of preferential policies, and the increase in logistics costs, the commercial vehicle market will continue to be in a state of sluggish production and sales. In the first half of this year, the national truck industry achieved a total sales of 927,000 vehicles, a year-on-year decline of 7.1%. The adjustment of product structure has the greatest impact on the liberation of FAW. Although demand gradually recovered in October, due to holidays, market demand is expected to be flat or slightly lower than that in September, but the overall demand structure will be conducive to the development of liberation. The total industry demand is expected to be 84,000 vehicles.
In order to complete the sales target for the whole year, FAW Liberation Sales Company will use the “Eleventh†holiday to hold a conference of all business representative offices across the country to discuss market opportunities and formulate marketing promotion programs. The managers of each branch of the business agency put forward the target of sales volume and share for the key products of the region in the fourth quarter, and proposed corresponding measures. In addition, training was carried out on the application methods and practical exercises of the “ 4P+2S †analysis tool at different levels, requiring each commercial agency to accelerate the mastery, application, and improvement of the “4P+2S†analysis tool in order to enhance the market promotion of the regional market. The ability to grasp. At the same time, it launched a service station to promote the dumping work promotion plan, promoted the sales model of dump trucks, and promoted the sales of dump trucks. At the same time, FAW Liberation will continue to improve the balance of market segments and overall sales structure, accelerate distribution network coverage, improve network marketing capabilities, and pay close attention to landing service policies, improve service timeliness, enhance customer satisfaction, and New product promotion work
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In order to adapt to the fierce market competition, FAW Jiefang Marketing System has introduced “4P+2S†management tools in its sales work to improve the marketing technology management level. In the marketing analysis, the overall competitiveness evaluation and strategy formulation are important indicators. In order to do scientific evaluation, the liberation marketing system applies “4P+2S†marketing theory to guide the company's marketing activities. 4P+2S means that in the market competition, the company's controllable factors are Product, Price, Promotion, Place, Service, Spare, and the company's production and operation activities. In the process of formulating strategies, as long as we grasp the contents of these six aspects, we can grasp the market opportunities, and we can also make the company dominating in the competition.
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