Valin Heavy Truck advocates "the conversion of products from value to value"
The heavy-duty truck market has slowed its growth rate this year after rapid growth in the past two years. Compared with passenger vehicles, the domestic heavy truck market basically uses the products of independent enterprises as the market-leading products. This market competition environment has given the inherent advantages of domestic self-owned truck companies in competition, and it has also made China’s autonomous truck companies have to be higher. Further vision and perspective to plan their own development. Hualing Heavy Truck Co., Ltd. builds a value-added commercial vehicle brand value system based on the concept of “ price-to-value conversion †product marketing, which reflects the change in the concept of the development of domestic autonomous heavy truck companies.
Recently, Valin Motors strives to change the concept of heavy truck sales and actively promotes the conversion of prices to value. For Hualing Heavy Trucks, the customer bought more than just the vehicle, but also the value of the use of the vehicle. It was through the purchase of Valin's products and services that it acquired the ability to achieve greater profitability. To realize this value effectively, the Hualing heavy truck marketing system must provide a complete solution to help customers better create value and wealth. For example, vehicles provided to customers are the vehicles most suitable for their needs, which can bring about better profitability; some customers have sufficient sources of supply, but the funds for purchasing cars are insufficient, the marketing system can provide consumer credit, and other customers have used car replacement. The demand, there is a demand for the distribution of goods, marketing systems must also provide the appropriate services and support. In short, all the problems encountered by customers in purchasing and using Valin heavy truck products and services can be solved by Hualing Heavy Trucks. Only by helping customers create value, can companies and customers achieve win-win cooperation and reflect the value of marketing.
What is the value of Valin heavy truck brand ? The first is reflected in product quality and performance. Valin provides customers with consistent, high-quality products that meet customer needs. This is the unshakable foundation for creating and enhancing the value of Valin's heavy truck brands . The second is reflected in the customer relationship. The reason why customers are willing to purchase Hualing Heavy Duty Trucks is not only to believe that the quality of related products that Hualing can provide is satisfying, but also to solve problems for customers in terms of functions, but also to derive emotional benefits from the relationships established with the company. As the president of Hualing often said: We want our customers to feel that Valin cares for him after they bought the Hualing car, thus giving the Hualing heavy truck more spiritual connotations and improving the attractiveness and affinity of the Hualing brand to customers. . Only by continuously improving the service level of Valin, the brand's reputation, popularity, reputation, and customer loyalty, will Valin's brand value continue to increase, and ultimately realize our brand value.
In addition, improving emotional benefits is the foundation for Valin’s long-term competitive advantage and continued loyalty. For the automotive industry, the functional benefits of automotive brands include automotive features, appearance, quality, performance, and price, while emotional benefits are the brand value of Hualing Heavy Trucks. Brand value is a comprehensive psychological reflection of customers. It is not only a series of tangible and functional features, but also an intangible and timely professional service enjoyed by customers during the consumption process. In accordance with the business concept of “creating value for customersâ€, Valin builds a brand value system for commercial vehicles with rich connotation and delivers brand value from every aspect that customers can perceive.
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Hualing Heavy Truck is a series of heavy-duty vehicles developed on the basis of Mitsubishi's technology platform in Japan. The cab is luxurious, atmospheric, and stable; its interior design is humane, its space is spacious, its vision is wide, interior parts are luxuriously arranged, and electric windows and doors are used. The cab is equipped with an electric turnover mechanism, which is easy and reliable to operate. The electrical system uses computer integrated technology, and the fault can be self-diagnosed. The main assemblies are selected from domestic and foreign mature supporting assemblies. The engine configuration can be selected from Japan's Mitsubishi, the United States Cummins ISM, Caterpillar C13, C9, domestic Cummins, Steyr (including Weichai, Hang Fat and China National Heavy Duty Truck Engines, both Steyr platforms) and Yuchai's engine series.
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