Heavy truck companies formulate the Central Plains strategy Henan main battlefield
Located in the Central Plains, Henan is located between the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta and Chengdu-Chongqing urban belts. It is the gateway to the six provinces in the northwest. The unique geographical position makes Henan a pivotal road transportation hub. At the same time, Henan Province also has abundant mineral resources, especially non-ferrous metals, with the reserves and output of molybdenum and bauxite ranking first in the country. Therefore, Henan's demand for heavy-duty transport vehicles and dump trucks is very large and it is one of the most important markets for domestic heavy trucks.
Companies such as CNHTC, FAW, Dongfeng, Shaanxi Auto, Beiben, and Hualing have all formulated the "Central Plains Strategy." Even China, which is located in the Central Plains, has begun to launch heavy truck projects. In addition, Zhengzhou Municipal Government and China Hengtian Group Co., Ltd. The company, US Pekka International Holland Duff Truck Company, and Red Eagle Technology Development Co., Ltd. signed a contract to jointly promote the strategic cooperation of the DAF truck project. The situation in which the crowds competed with the heavy truck market in the Central Plains has intensified.
Demand for market dump trucks slows and tractors heat up quickly
Dump truck market is the first rising branch of China's heavy truck financial crisis. Under the background of the implementation of the domestic demand-led policy, since April, the dump truck in the Henan market has suddenly become hard to find. At present, this situation of oversupply has basically been eased. The concentrated demand for construction vehicles has passed. The dump truck has already turned to the traditional needs of the Henan market - mineral transportation.
As the dump truck temperature dropped, the tractor's temperature rose. The junction of Henan and many provinces makes it convenient for transportation. At the same time, there are many people in the area. Running and transport has become a major feature of the region.
Due to the declining demand of the entire logistics industry last year, many transport operators either left home or switched to other industries. With the role of macro-control policies, the demand for road freight will gradually pick up in May and June of this year. Some people will rejoin the transportation industry, and the sales of road tractors will gradually increase.
Corporate manufacturing, sales, and service
When everyone's attention was focused on the J6 upgrade heavy truck as the first 10 million cars gorgeous debut, J6 heavy truck has launched a low-key J6 special livestock and poultry vehicles, and the first batch put into the Henan market. In general, the livestock and poultry transport vehicles use some economical medium-sized trucks. Why should the J6 heavy trucks with strong bearing capacity and high technical level be converted into special vehicles for livestock and poultry?
It turns out that in recent years, Henan province has accelerated the development of animal husbandry as a strategic measure to promote agricultural restructuring. After years of development, Henan has become a large animal husbandry province in the country and the demand for livestock and poultry transportation vehicles is very large. The J6 livestock and poultry special vehicles delivered this time are limousine vehicles tailored to the Henan market segment.
When the general cargo tonnage is not large, heavy vehicles such as the J6 are not needed. However, users who need to pull vegetables or live items need to have fast vehicles and good quality. They are not allowed to break down on the road. Therefore, some users choose to use J6 livestock and poultry. Demand for cars, in the future, such users in Henan may be many.
The total amount of high-end heavy trucks is limited. To further open the heavy truck market and achieve product upgrading, it is obviously not enough to rely solely on high-end heavy trucks. Focusing on market segments is an inevitable choice.
In addition to making efforts in the manufacture of vehicles, companies are also new in sales and after-sales services. Beiben had met the requirements of first large-scale steel companies to pay for the first car, causing a chain reaction, which led many transport companies and individuals to purchase Beiben trucks.
This year, Hualing Heavy Truck Co., Ltd. and Henan Heavy Truck Service Association held a seminar for service providers in Henan Province in Zhengzhou and made great adjustments to service policies, including policy support for parts service providers, establishment of parts centers and extension of product warranty period. .
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