How can Chinese auto parts companies grasp the export market in 2010?
At the end of the year, it was the time for the inventory of the Chinese automobile industry. Looking at the Chinese auto parts export market in 2009, the overall situation is optimistic. Some experts have stated that the auto parts exports from January to September this year have exceeded the whole year. The export of auto parts has dropped sharply since the fourth quarter of last year, and it has been on an upward trend since March of this year, “bottom-bottom reboundâ€. The domestic automobile production and sales both exceeded the 10 million mark, making the domestic auto parts industry also show strong sales. momentum.
Compared with the Chinese market, affected by the financial crisis, a large number of European and American auto parts suppliers have bankrupted. In the United States, Mark IV, Wards, Hayes LemMErz and other suppliers filed for bankruptcy protection in May. In stark contrast with the decline of local production and manufacturing, the growth rate of the automotive aftermarket has increased. According to statistics from Gasgoo.com, from January to November of 2009, compared with last year, the number of international after-sale buyers increased by 73%, and the purchase items increased by as much as 128%. The most procured products were filters, lights, and brake pads. Pistons, radiators, generators, bumpers, etc. In the matching market, the total number of buyers in 2009 also increased by 27%. Exports of hot products are foundry parts, stamping parts, switches, engine parts, fasteners, forged parts, and headlights.
The above statistics show that China's auto parts exports are mainly low-value products, and high-value products such as gearboxes and drive axles with differentials still rely on imports. For China's auto parts industry, the biggest development comes from the gradual recognition of China's auto parts exports in recent years, from the early supply of foreign maintenance market, gradually turning to join the world famous auto parts Cross-border procurement plans.
In the successful achievement of export performance in 2009, Chinese auto parts companies have high hopes for the export market in 2010. How to expand market share and open up more emerging markets in the new year, most companies are already planning ahead.
Judging from the current situation, the export market in 2010 is relatively clear, but changes in the international situation have forced China's auto parts companies, which still belong to traditional industries, to adjust their business ideas. How to expand and improve the export market, industry experts have given suggestions: "Stay on a platform, participate in several exhibitions, grasp the supporting business opportunities, and develop emerging markets."
Based on a platform that recommends companies to choose the right B2B promotion platform, the rapid development of e-commerce in recent years has changed the traditional mode of trade, more buyers choose to find matching Chinese suppliers through the B2B platform, especially the financial crisis The impact of the B2B platform is reflected in its importance.
At present, most buyers are willing to issue inquiries through a professional auto parts trading platform, on the one hand to collect and find matching suppliers, and on the other hand to help understand product prices and accumulate market intelligence for their own purchases. Taking Gasgoo.com as an example, the platform currently has more than 8,000 active buyers, with more than 400 items of inquiry orders being issued on an average daily basis. These procurement items have undergone rigorous examination and verification, with detailed drawing information, procurement quantities, and procurement requirements. Suppliers online can apply for quotes to buyers, online contact buyers, etc., the platform's showroom can upload product images, product catalog information, convenient for buyers to quickly check the supplier information.
Participate in several exhibitions, the importance of the exhibition is gradually reduced, B2B e-commerce platform has partially replaced the exhibition's features, but the international major auto and parts exhibition can not be ignored, such as Brazil's international auto parts Exhibition, Moscow International Auto Parts Exhibition, Frankfurt International Auto Parts & Service Exhibition, Las Vegas, USA, etc. These exhibitions are the most professional and most popular professional exhibitions in the host country. They are Chinese enterprises' understanding and development. An important channel for the local market. To participate in such exhibitions, it is necessary to cooperate with professional group exhibition units. Through these group exhibition units, local media, car associations and other resources can be leveraged.
Take advantage of supporting business opportunities. Judging from feedback from European and American buyers on Gasgoo.com, they are more interested in Chinese companies with domestic matching experience. Gasgoo.com currently holds 3-5 buyer meetings every month, most of which are matching purchases by international buyers. Once domestic companies seize this business opportunity, they hope to enter the matching system for these buyers, or for them. Supported by the joint venture factory in China, or for its OEMs in other countries. It is reported that Gasgoo.com has also organized various types of procurement matching meetings and issued "Supply China Suppliers" magazine, which has created multiple channels for domestic companies to enter the matching market.
Develop emerging markets. The state has been encouraging Chinese auto parts companies to go global and has issued a series of supporting policies. The “Opinions on Promoting the Sustainable and Healthy Development of China’s Automobile Products Export†promulgated by the six ministries and commissions of the State Council clearly states that it is necessary to continue to consolidate the traditional developing countries. The mid- to low-end market for complete vehicles will expand into the foreign matching market for auto parts and the mid- to high-end market in developing countries, and will steadily enter the mid-to-low-end market for vehicles in developed countries. Efforts will be made to cultivate multinational automotive and component enterprise groups with strong technological innovation capabilities and independent core technologies in China.
In the development of emerging markets, the industry’s advice is to stabilize the traditional European and American markets, increase the development of the “brick†market in India, Brazil, and Russia, and at the same time increase the intensity of new product development, optimize product structure, and increase technology content. A lot of contact with overseas buyers. In a word, it is to increase the development of "new products, new markets, new customers".
According to the guidance of the six ministries and commissions, China will strive to achieve an average annual growth of 10% from 2009 to 2011 for auto and parts exports; by 2015, auto and parts exports will reach US$ 85 billion, with an average annual growth of 20%; By 2020, China will achieve its strategic goal of exporting 10% of the world's automotive products. From this point of view, whether it is from the international environment or the domestic policy level, it will bring about good news for the Chinese auto and auto parts export market in 2010.
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