Hundred Years Milled Swords Rui Sen
In 2013, Hendrickson, founded in 1913, was destined to be a remarkable year. This year, Hendrickson not only ushered in a hundred-year birthday, but after three years of market run-in, its results in the Chinese market began to show. The confident Hendrickson holds the “Sword of a Century†and is preparing to “do it all†in China.
From April 20th to 29th, at the Shanghai International Automobile Exhibition, Hundredsen (China) Automotive Suspension System Co., Ltd. (Horrissen (China) for short) introduced a series of innovative suspension technologies and products for the first time in a high-profile debut. . At the same time, using this platform, Hun Sen made a grand ceremony celebrating the 100th anniversary of the establishment of Hendrickson at the Crowne Plaza Shanghai Century Park Hotel on April 21st, which attracted a lot of attention in the commercial vehicle sector.
Mr. Gary Gerstenslager, CEO of Hendrickson USA
Mr. Gary Gerstenslager, President and CEO of Hendrickson Headquarters, Mr. Perry Brha, Vice President of Trailer Commercial Systems, Mr. Rence Oliphant, Vice President of Global Sales and Marketing, Mr. PhilR.Pierce, Global Director of Trailer Products, and Mr. Mark Slingluff, Director of Marketing Communications, visited the ceremony from a high level. on site. The huge lineup sent by Hirung Sen is enough to show that China has become one of Hendrickson's most important global strategic markets. As the most important partner of Hendrickson in China, Mr. Yu Youde, deputy general manager of CNHTC, expressed his warmest congratulations on the 100th anniversary celebration of Hendrickson on behalf of the CNHTC Group, and to Hendrickson’s China Heavy gas has expressed its sincerest thanks for its continuous support. Mr. Jiao Zhongping, Marketing Manager of CNHTC Group, Mr. Ling Yu, Assistant to General Manager of CIMC, Mr. ZI Group, Chatter Chilling and AVIC's customer representatives and media representatives from many commercial vehicles and automotive industries were also present at the conference. We are.
Mr. Yu Youde, Deputy General Manager of China National Heavy Duty Truck Group made a speech at the launch of Hendrickson's 100th Anniversary Celebration
100 years brand
For nearly a century, Hendrickson has developed into a world-leading supplier of commercial vehicles in the field of commercial vehicles with its innovative technology and high-quality products, and has written a century-old story.
In 1913, inventor and businessman Magnus Hendrickson established Hendrickson Truck Manufacturing Company in Chicago, which mainly produces trucks equipped with cranes or dump bodies. Hendrickson was born.
In the course of a century, Hendrickson has been committed to serving the world of commercial vehicle development. In 1926, Hendrickson's first balanced beam suspension was introduced; in 1969, the company entered the leaf spring industry, consolidating its position in the field of heavy suspension; in 1978, Hendrickson was acquired by Boler Corporation, and subsequently entered the trailer suspension. The Rack and Lift Bridge industry; in the end, Hendrickson sold the truck manufacturing business segment, focusing on the production of suspension systems and related components.
Nowadays, it owns 19 subsidiaries, 12 production bases, more than 3,000 employees, and has the most in the United States, South America, Canada, Mexico, the United Kingdom, Spain, Turkey, China, Australia, India and Japan. Advanced technology center, manufacturing center and sales center.
Currently, Hendrickson's main products include medium/heavy steel plates, rubber and air suspensions, integrated and non-integrated suspension axle systems, auxiliary lifting bridge systems, variable leaf springs and multiple springs, and bumpers. Interior components and so on. Globally, every day, millions of Hendrickson Suspension Systems carry uncountable cargo and raw materials around the world.
Since its inception, Hendrickson's mission has never changed, and it has always met the needs of the commercial vehicle industry. It is because of its focus that Hundred Sensen has become one of the leaders in the technology and market of trucks, trailer axles and suspensions worldwide.
Combat China
Although Hendrickson is a century-old company and has become one of the most important suppliers of suspension systems in the commercial vehicle industry in North America and South America, she did not stop there, but instead set his sights on the broader Chinese market and started. China's journey.
In November 2009, U.S. Hendrickson invested 30 million U.S. dollars in China and established a wholly-owned subsidiary in China, Hundredson (China). Its sales office is located in Shanghai and its factory is located in Jinan High-tech Development Zone, Shandong Province.
At this point, coincided with China's increasing "overload" punishment, heavy truck manufacturers have begun to seek "lightweight" technology line. In this opportunity, in 2009, Hendrickson (China) signed a strategic partnership with China National Heavy Duty Truck and developed an innovative lightweight product, the HUV Rubber Suspension, based on the characteristics of the Chinese market.
Not long afterwards, heavy truck heavy trucks equipped with Hendrickson rubber suspensions were promoted to the world with their biggest selling point - "light". It is understood that the weight of Hendrickson rubber suspension is 400 kg lighter than traditional leaf springs. Therefore, heavy trucks equipped with Hendrickson rubber suspension can transport many more cargoes at a time than other similar vehicles. According to the mileage of 300km per day and the full load rate of 85%, the car equipped with Hendrickson Rubber Suspension can transport more than 110 tons of cargo per day, according to 300 days of operation and freight (market price) of 0.8 yuan/ton km, then each year Each vehicle equipped with a Hendrickson suspension can increase revenue by 26,400 yuan. This does not include the increase in fuel efficiency due to weight reduction, plus the cost savings from suspension-free maintenance.
In addition, it is worth mentioning that Hendrickson HUV Rubber Suspension has excellent reliability, can improve the smoothness and stability of the vehicle running. This is why the Hendrickson Rubber Suspension was gradually favored by China's hazardous chemicals transportation industry.
After three years of development, today Henderson (China) has formed three business segments in the Chinese market, including HUV rubber suspension systems for heavy trucks, HCA trailer axles and HSDS trailer air suspension systems. Some stable customer groups have laid a solid foundation for their future development.
Early results
In fact, Hendrickson has only entered China for only three years, but now he mentions "lightweight" and "rubber suspension". Chinese users will first think of Hendrickson's products. In a short period of three years, Hendrickson has not only established a foothold in China, but has also made progress in China.
Han Ruisen (China) Zhao Zhonghou, the General Manager, shared with you the achievements of Hiroshi Sen in China in recent years
It is understood that Hendrickson (China) has achieved remarkable results in four areas in 2012.
First, it stabilized the workforce. The turnover rate of Hendrickson (China) has been reduced from 25% in 2011 to 5.5% this year. In 2012, the number of employees in China increased from 80 to 85. Although the number of increase is not large, the team of Hendrickson (China) has already stabilized through the transfer of posts and the rational deployment of job responsibilities.
Second, Hendrickson (China) also achieved very good results in product sales in 2012. Among them, the HUV (rubber suspension) loading rate increased from 13% in 2011 to 21% in 2012. In the case of a 30% decline in vehicle sales in the truck market, the sales volume increased by 31%; the sales of trailer axles reached 15800 in 2012. root. The increase in the sales of these two products directly contributed to the 68% growth in sales of Hendrickson (China) in 2012.
Third, Hendrickson (China) also has impressive results in reducing costs. Among them, the ratio of freight to sales revenue fell from 11.5% in 2011 to 3.5% in 2012, but the arrival rate increased from 75% at the beginning of the year to 100% (Arrival rate refers to the arrival of goods within a specified time Arrival rate).
Fourth, we have won many honors. On November 15, 2012, Hendrickson (China) passed the certification of TS16949-2009 and obtained the certification issued by DNV; Hendrickson (China) won the honor of “VisionZero†at the “2012HendricksonGlobalLeadership†conference. In recognition of the Chinese factory's 2012 annual "zero accident" management level.
In 2013, while vigorously extending its product line, Hendrickson (China) changed its previous low-key approach and began to actively communicate and cooperate with other OEMs, and made frequent appearances at major domestic related industry exhibitions. The scope to promote its rubber suspension products.
Presumably, 2013 will not only be the timeline of Hundredson’s 100th birthday, but will also become a new starting point for Hendrickson (China).
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