Interpretation of the automobile market data market in the first half of the year focused on strong brands

According to the China Association of Automobile Manufacturers, from January to June 2012, the production and sales volume of China National Automobiles were 9,529,200 and 9,598,100 respectively, an increase of 4.08% over the same period of last year and 2.93% of the production and sales of passenger cars during the first half of the year respectively. With 76.135 million vehicles, an increase of 7.9% and 7.1% year-on-year respectively

Carefully analyzing the transcripts in the first half of the year, in the past six months, German cars have continued to prosper. U.S. cars have maintained strong growth, and Japanese cars have seen a year-on-year increase in volume, and several of their own brands have been happy. In general, the market is focusing on strong brands. From the model point of view, although the price of luxury cars fell sharply, sales were still guaranteed. The sales volume of Class B (non-luxury brands) market was 836,700, a year-on-year increase of 16.5%. The growth rate was higher than the overall 7.3% of last year and also higher than the average of the sedan market in the first half of this year (the 5.3% SUV market remained unabated, with sales increasing. The year-on-year increase of 28.4% to 95.26 million units was higher than the 23.6% in 2011, while the situation of low-end cars was not good. Although most car companies did not spend more than half of their time, there were many bright spots in terms of specific brands. It is gratifying.

Shanghai GM 6.6%

In the first six months of this year, Shanghai General Motors sold 639,549 vehicles, an increase of 6.6% over the same period of last year. SAIC-GM-Wuling sold 745,427 vehicles, up 16.2% year-on-year. FAW-GM sold 29,172 vehicles in the first half of the year, a year-on-year decrease of 3.5%.

The Buick brand increased by 5.7% year-on-year to 343,279 units; among them, the sales of Excelle and Hideo XTGT models reached a record high and became the main force for Buick brand sales growth. The Chevrolet brand increased by 1.8% year-on-year to 302,280 units, of which Cruze and New Sail both exceeded 100,000 units. The Cadillac brand increased by 3.8% from the same period last year to 14,616; among them, the Cadillac SRX sports-luxury SUV sold more than 11,000 vehicles in the first half of the year. In addition, Wuling brand sales reached 686,720 units in the first half of this year, a year-on-year increase of 13.6%.

Volkswagen 17.5%

Volkswagen Group's global vehicle delivery volume increased 8.9% year-on-year in the first half of this year. The performance of the Chinese market was even more encouraging to the public. In the first six months, a total of 1.3 million vehicles were sold, a year-on-year increase of 17.5%.

In the first half of this year, FAW-Volkswagen achieved sales of 562,515 units, an increase of 21.2% year-on-year, and the domestic market with slower growth and fierce competition far exceeded the industry average and major competitors, and continued to stay ahead. The FAW-Volkswagen Volkswagen brand sold a total of 78,807 vehicles in June, a year-on-year increase of 30.9%. Jetta, Bora, Golf, Sagitar, Sagitar, and Magotan's 2012 models all ranked 10,000.

The VW's summary report stated that the double-digit growth of its Audi brand in the Chinese market is one of the reasons for the strong performance of the Audi brand.

Shanghai Volkswagen achieved a total of 636,691 vehicles in the first half of the year, a year-on-year increase of 10.4%. Following the just-concluded completion of the 8 millionth car, Shanghai Volkswagen also achieved a major breakthrough in sales. In 2012, it sold 100,000 units in monthly sales for six consecutive months. . The Passat family sold 15,870 vehicles in June. In the first half of the year, a total of 116,032 vehicles were sold. In terms of the Skoda brand, Octovia Octavia has sold 11340 vehicles in June, an increase of 11% year-on-year. A total of 70,160 vehicles have been sold since 2012 and continues to be at the forefront of the high-end A-class vehicle market.

Nissan 22.4%

Since the massive earthquake in March last year caused a significant decline in sales during the same period last year, the growth of Japanese cars this year was particularly significant. Nissan China sold 108,000 units in June, an increase of 22.4% year-on-year, with Nissan sales of 70,800 units and Zhengzhou Nissan at 9,600 units. Against the backdrop of declining sales of other Japanese auto brands in China, the increase in sales of Nissan's China is more noticeable. It is reported that the reason for Nissan’s growth can be attributed to Nissan’s investment in competitive products in some market segments, and the second, third and even fourth and fifth-tier cities as the focus of sales promotion.

Honda over 100%

From January to June, Honda’s cumulative sales in China reached 327,013 units, up 120% year-on-year, of which sales of Guangzhou Automobile Honda from January to June were 176,324 units, up 114.2% year-on-year. 2012 poems have been on the market since April 12th, with an average monthly sales of nearly 5,000 units. Vehicles, the cumulative sales of more than 14,777 vehicles; 2012 Accord continued to maintain a steady trend, Odyssey, 2012 models Fan, Fit, concept S1 and other models of sales compared to the same period last year also achieved a substantial increase. Dongfeng Honda sold 150,689 vehicles from January to June, an increase of 128.8% year-on-year

According to the independent brand data, in the first half of the year, the number of self-owned brand passenger cars sold was 3,511,100, down 0.2% year-on-year, and the 41.4% share of sales of self-owned brand passenger cars accounted for a year-on-year decrease of 3%. The decline in self-owned brand cars was even more pronounced. In the first half of the year, sales of self-owned brand cars were 1,423,300, a year-on-year decrease of 6.8%, which accounted for 27.2% of the total sales of cars. The year-on-year decline was 3.6% year-on-year, but there was also a bright spot between Great Wall Motors and SAIC Motor. The increase in autonomous models exceeded the average increase.

The price war will be a normal condition. The Autos Association believes that from the completion of the first half of the year, auto production and sales are still in the adjustment stage. For the second half of the year, most people in the industry are not optimistic. From this it can be affirmed that the price war will become the norm of the terminal. However, the price cuts have not completely stimulated the auto market. Due to last year's development of this year's target, most of the annual sales growth will be set at more than 10%, which is very different from the actual average increase in the market. If we do not make timely adjustments, we will see more inventory, lower prices, and wait and see. Inventories increase again.

Southwest China has become a key growth point in the future auto market statistics recently announced by the China Automobile Industry Association in the first half of the national auto market statistics show that the domestic auto market is entering a period of low growth. According to a research report released by a domestic automobile website in the first half of the year, the current prominent auto market feature is that low-end models are rapidly ebbing. Consumer demand for SUVs and imported vehicles is steadily increasing, and German cars continue to lead. At the same time, the southwest region is becoming a key growth point in the future auto market.

According to the data from the website research center, in the first half of 2012, the focus of China's seven regions on the population of passenger cars is concerned. East China ranks first with 34.7% of passenger cars concerned, followed by North China, South China, Central China, Southwest, and Northeast China. northwest. Among them, the share of the passenger car population concerned in North China, South China, Southwest China, and Northwest China was higher than that of the same period of previous years. The year-on-year growth rate of the number of passenger cars concerned was higher than the national average.

The website analyst believes that the consumption potential of passenger cars in central, southwest, and northwest China is greater than other economically developed regions. If regional differences in China's economic development can be further reduced in the future, the potential for passenger car consumption in the Chinese mainland will be truly released.

In addition, according to the statistical data of the website research center, the top 5 cities in China in the first half of 2012 for the distribution of passenger cars are Beijing, Shanghai, Tianjin, Guangzhou and Chongqing. Among them, the increase in the number of Chongqing passenger car consumers by 89.6% over the same period last year illustrates once again the huge potential for passenger vehicle consumption in the Southwest.