· Mid-size car sales increased by 12% in July. Magotan is far ahead
According to the terminal data of Wilson's data trading platform DaaS-Auto: In July this year, the sales of mid-size cars were 169,014, an increase of 12% over the same period last year. Compared with the continuous decline in sales of compact cars and small cars, this segment has been growing steadily since 2017 (except January). By the end of July, mid-level cars had sold 1,089,368 new cars. .
From the top ten manufacturers, the growth of mid-level cars of the German and American departments is particularly obvious. FAW-Volkswagen still ranked first, up 24% year-on-year. SAIC GM ranked second with a 56% year-on-year increase, and SAIC Volkswagen, which ranked third, rose 16% year-on-year. At present, the growth of luxury brand mid-size car sales is also more interesting. BMW Brilliance has increased by 45% year-on-year, and Beijing Benz has increased by 4%.
On the contrary, Japanese and Korean mid-size car sales underperformed. In addition to Dongfeng Nissan's growth of 44% year-on-year, Guangqi Honda, GAC Toyota and Beijing Hyundai all showed a downward trend.
From the top ten models, the top five are basically occupied by the Volkswagen and ABB. Magotan is far ahead of other models with its replacement advantages. It sold 18,005 units in July, a year-on-year increase of 46%, and nearly 4,000 units ahead of the second Passat.
What is worth paying attention to is the BMW 3 Series. The car has achieved more than 10,000 vehicles in July through the “price-for-value†sales method and the upgrading of consumer demand in the market, with a year-on-year increase of 45%. three. The Mercedes-Benz C-Class, which is also a luxury brand, is the same as the Audi A4L. Although the growth rate is not as impressive as that of the 3 Series, the overall performance is also good, ranking fourth and sixth respectively.
Although the Accord's sales in July remained above 10,000, it fell by 8% year-on-year, and the Audi A4L was only a few hundred. The Toyota Camry is "disappointing" and still ranks around 7,000. Tenth; fortunately, Nissan Tianzhu was the face of Japanese car recovery. Sales in July increased by 46% year-on-year to 9,106 units, ranking eighth.
The worst thing is the modern map. The car sold 12,986 vehicles in July last year, which is also hotter than Volkswagen Magotan. In July of this year, only 9,641 units were sold, down 25% year-on-year, ranking seventh.
These models have different sales in key cities, ranging from high to low. From the five cities of Beijing, Shanghai, Chengdu and Hangzhou, Passat is the most popular in Beijing and Shanghai, while Magotan is the most prominent in Beijing and Chengdu. From the current information, consumers in Guangzhou prefer Japanese cars, including Accord, Camry and Scorpio; while people in Hangzhou prefer mid-size cars of luxury brands, including 3 Series, A4L and C.
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