·Zhongtai Automobile and Ford have established an electric vehicle manufacturer
On the 23rd, Zotye Motors and Ford Motor Co., Ltd. announced that they have signed a memorandum of cooperation to study and discuss the establishment of a joint venture company engaged in research and development, manufacturing, sales and service of pure electric passenger vehicles and their parts and components.
According to the announcement, Zotye Automobile and Ford Motor Company signed the Memorandum of Understanding on the Cooperation of Pure Electric Passenger Vehicles in Hangzhou, Zhejiang Province on August 21 (hereinafter referred to as the Memorandum). The two parties will each hold 50% of the total share capital to jointly establish a Sino-foreign joint venture self-owned brand pure electric passenger vehicle manufacturer with competitiveness and sustainable development capabilities, integrating R&D, procurement, manufacturing, sales and service, and mobile activities.
Under the pressure of double-point policy, under the background of the irreversible future trend of new energy vehicles, in the context of independent becoming the dominant market of new energy vehicles, Ford and Zotye have to hand in hand and have to say that they are facing increasingly fierce competition and development. It is required that the two sides will complement each other and will inevitably achieve a "strong alliance."
Zhongtai Automobile is one of the earliest enterprises in China to lay out new energy vehicle industrialization. It focuses on the integration of advantages such as cruising range, driving experience, economic application and shared resources, and creates a pure electric vehicle suitable for national demand. The accumulated sales exceeded 85,000. Car. The latest data shows that from January to July this year, Zhongtai New Energy Vehicles sold a total of 15,713 vehicles, an increase of 56.38% year-on-year, significantly leading the industry's average growth rate of 21.5%.
After years of development, Zotye Automobile has already completed the complete vehicle design, trial production, testing and component development capabilities of new energy vehicles. The core components of power battery management system, battery assembly, motor controller and motor have been initially developed. Design and gradually transfer to independent research and development production. Up to now, it has obtained a number of technical patents related to new energy vehicles, and has participated in the formulation of many standards for the new energy automobile industry.
Zhongtai Automobile's technical strength, cost control and market development experience in the field of new energy vehicles and the strong support of local governments are sure to become an important weight for attracting Ford.
In the face of the growing new energy vehicle market, since the second half of 2016, global auto giants have begun to accelerate the deployment of new energy vehicles, especially in China. In contrast, Ford has slowed down the progress of electrification. According to the new energy strategy for the Chinese market released in April 2017, Ford launched the Mondeo Energi with plug-in hybrid technology in the Chinese market in 2018. In the next five years, a pure electric small SUV with a single-charge cruising range of more than 450 kilometers will be launched into the Chinese market.
Although one step behind, how to catch up and become a hurdle for Ford's development in China. The cooperation with Zotye Automobile is precisely a shortcut to achieve "over the corner".
For Zotye Motors, “not only can you get financial support, but it is also very important for learning advanced management experience and improving brand image.â€
The newly established joint venture company, relying on Zhongtai Automobile's manufacturing experience in new energy vehicles, cost-effective advantages and localization market, combined with the introduction of Ford's advanced technology, management and manufacturing experience, will greatly enhance product reliability and safety. And high quality, occupy an important position in the future market competition.
Some insiders also reminded that for Zotye Motors, in the future, with Ford, a world-class enterprise, it will face the integration of production, R&D and management, and the pressure and challenges are not small.
Along with the strengthening of Sino-foreign joint ventures and cooperation, the strong and the strong dance, the new industry and market structure of new energy vehicles are taking shape, and China's manufacturing will also enter a new stage of development.
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