Top Ten Suspense in the Truck Market in 2017

The wheel of history is always rolling forward. In 2016, whether it is the dullness of the light truck market or the “general revelry” of the heavy truck market, it is worth remembering in the past how to count down the number of events. However, the future is even more exciting. When the past is turned into dust, the rising sun tomorrow is the new focus of attention for all.

It can be predicted that the Chinese truck market in 2017 will be brilliant, crowded and will hunt the East. The results of the ten major suspense are emerging one after another.

A suspense: FAW king can continue <br> <br> heavy truck troubled times, everyone wants to kings, while seemingly abrupt liberation regain the crown, but deserved. In recent years, FAW Liberation adhered to technological innovation and created star products such as J6P and JH6. The deep cultivation in the market segment has seen initial success, instigated the “Northern Edition” of the northern market, and added hundreds of millions of activities. The marketing model has become the most swift and most promising "leader".

In 2017, the new J6 Pilot Edition went on the market. The market once again ushered in high-quality products. Next, the liberation will tackle 11 key industries, namely, Dangerous Chemicals, Lutong, Jiayun, Express, Cold Chain, Muck, Port, and Sanitation. Hu Hanjie, the general manager, personally confirmed that J7 is expected to be launched at the end of the year, so that the long-awaited J7 will continue the legend of J6. What's more worth mentioning is that the DMS system will become another core competitiveness of liberation, under the superposition of multiple factors. The continued dominance of FAW's liberation in 2016 may be a matter of course. Of course, as the text says, the only person who wants to be king is not to liberate one family. The top five heavy truck companies, especially the top three heavy truck companies, all seem to have the opportunity to counter their position and become the new kings. Liberation wants to continue to write brilliant achievements in the new year and is obviously strongly criticized by competitors. There is no smoke. The fight has started!

Suspense 2: "Future Truck" Which <br> <br> strong heavy truck market intelligence has become an irreversible trend, to some extent, 2017, truck industry, "the main battlefield" is one of the smart field.

In 2017, the Futian Daimler Super Truck will be even more connotational. Of course, intelligence is only one of the many appealing elements of Super Trucks. Super Trucks is expected to set new standards in terms of fuel economy and reliability.

China National Heavy Duty Truck's smart trucks will be officially launched. Several advanced technologies, such as automatic emergency braking, adaptive cruise control, lane departure warning, and ramp start assistance, will be applied to its products, the Suideka and HOWOT7H. Obviously, autopilot, etc. Technology has also entered the R&D and testing process. Sinotruk is already a step ahead in intelligence.

Soon, SAIC Hongyan will launch an Internet heavy truck. Although this product is partly based on the cooperation between SAIC and Alibaba, how much power can be applied to heavy trucks is still unknown, but it is released from the management of SAIC Hongyan. According to the news, this product may really shock the industry.

Whether the “future truck” is a super truck, a smart truck, or an Internet heavy truck, or a driverless vehicle, it seems difficult to draw conclusions before the formal heavy truck tactics, but it is certain that the “truck of the future” must belong to that model. International standards, to meet the market demand for a new generation of products.

In fact, after these difficulties and treacherous suspicions, the above-mentioned enterprises, who have a dream, brave their careers in the unknown, and are able to persevere, are themselves admired and studied by the industry for their brave new actions. As for the dream can not be achieved, just as the industry analysts say, nothing more than to do personnel, revenge.

Suspense III: Will the light truck industry enter the "Three Kingdoms" from the "Warring States"?

Unlike the heavy-duty truck market, the concentration of the light-duty truck market is not high, and the top ten sales are not as fixed as the heavy-duty truck market. For example, companies other than ten companies last year may have “killed” into the top seven (such as the heavy truck HOWO light truck) this year, which is almost impossible to happen in the heavy truck industry. This indicates that the brand loyalty of light truck customers is not yet sticky. Light truck companies, especially light truck companies that are ranked higher, need to continue their efforts; on the other hand, they also indicate that the threshold for the light truck industry is low and the competition is fierce. It's not as good as a heavy truck. Anybody wants to get a copy of it.

However, this situation is also changing. The light-duty truck industry is changing from the previous “whole-scale melee” to “fragmentation by sub-echelons”, showing the pattern of “the top three in the ironclad and the last seven in the water”. Judging from the current situation, Futian, Jianghuai, and Jiangling have formed a stable first-tier echelon. Dongfeng, Great Wall, Lifan, and Heavy Duty Truck light trucks form the second echelon. In addition, the newly entered light truck brands such as the Kai Rui Green Card and Geely Remote are also forming a chase. For the not far away national six emission standards, the top three companies are considered to be “the enterprises that are least likely to be washed out during the reshuffle.”

From the previous Warring States hegemony to today's Three Kingdoms sword, whether there will be dark horses to break this situation, or three car companies will be long-term "diligent" down, the second echelon with its growing gap? We can only "wait and see". What needs to be reminded is that “the embankment of thousands of miles has collapsed into an ant colony”. In the face of the premise of environmental protection upgrading, even the top three companies must not take it lightly. After all, the oligopoly of the light truck industry is far from coming.

Suspense IV: Whether Shaanxi Auto can enter the industry Top Three In 2016, Yuan Hongming, chairman of Shaanxi Auto Holding, put forward the development goal of entering the industry's top three in 2017. This objective seems to be only one of Shanxi Automobile's “upgrading one”. Small steps will actually be a big step towards becoming an "industry giant."

In recent years, Shaanxi Automobile Heavy Duty Trucks Co., Ltd. have not witnessed a joint venture, and its progress is obvious to all. Heavy-duty trucks, which are mainly dump trucks, have gradually transitioned to comprehensive heavy-duty trucks, which mainly consist of road vehicles, and have risen from the top five in the industry to the industry. Fourth, and once touched the industry's top three lineup. However, this is not the ultimate goal of Shaanxi Automobile. At the end of 2016, Shaanxi Automobile launched new L3000 trucks. In addition, high-end HD has also begun road tests. The growing product mix of road bikes, dump trucks, trucks, special vehicles, and natural gas vehicles, together with one of the best marketing tools in the industry, indicates that Shaanxi Automobile's future development is particularly worth seeing. . Although, in front of it, "Three Mountains" - FAW Jiefang, Dongfeng Commercial Vehicle, China National Heavy Duty Truck, every big mountain seems to be difficult to cross over, but the lofty skyscrapers rise steadily and the reputation of Shaanxi Automobile is rising steadily. The dream of a group army seems to be one step away. For such enterprises, we have no reason to expect it!

Five suspense: 6 × 2 models it will disappear <br> <br> a new standard GB1589, 6 × 2 model seems to immediately become a "pariah", industry experts is to stand up and boldly predicted: 6 × 2 models are It will end soon.

If so? During the 2017 car companies business conference, Xiao Bian specifically asked a number of industry leaders on this issue. Although the answers obtained are not exactly the same, the comments on the outlook of the 6×2 model are as follows:

First, the 6×4 model has become the main force in the market, but the 6×2 model still has a market in some regions where the provinces are transported and the overload management is still not strict;

Secondly, there are allegations that the 6×2 model will enjoy the same treatment as the 6×4 models with a total weight of 49 tons in 2017. The person in charge of a car company said: “Impossible! This is just a rumor that some distributors have spread out to digest inventory. ."

Third, the many advantages of the 6x2 model determine that it cannot disappear, such as price advantage, such as its lighter weight, such as it is more fuel-efficient, and for example, it turns to flexibility, for those groups that do not require heavy load requirements , Such as car transport, light transport, express logistics and other users, 6 × 2 models are still favorite.

Suspense VI: Can the Extreme Battle in the Heavy Truck Industry Occur in the Second Half of the Second Half?

Since September 2016, the heavy-duty truck industry has fallen into a “crazy state” and it has reproduced a scene in which it is hard to find a car. However, there is a saying that “God's letting anyone perish must first make him crazy”, many people believe that this round of market is coming too far. Violent, some "abnormal."

Therefore, optimistic people predict the capacity of the heavy truck market in 2017 to more than 800,000 units, while those who are conservative are expected to be between 700,000 and 750,000 units. Most people are optimistic that the first quarter and the first half will continue to be hot, and then "Maybe it will still be good, maybe it will become very bad." Even Cai Dong, general manager of China National Heavy Duty Truck, who knows the market most, said that "the market after June is still not transparent."

From this point of view, many car companies' orders are scheduled for March, and it is not difficult to maintain the growth rate for the three months after 2016 in the first half of the year. However, after June, the market will go from here. It is difficult for anyone to give a definite answer. By then, the heavy-duty market will again set off a "battle of life and death." Whoever is high or low, who will die, is really a suspense.

Suspense Seven: Which companies will rise <br> <br> truck market has had no shortage join the new army, the heavy truck industry Xugong, Truck, Sichuan modern, light truck sector Geely remote, Dirks green card as the industry has injected fresh blood, someone They think that they are “misguided” and others see it as a spoiler. Old brands that have been immersed in the market for many years are still “difficult” and will the new brand have any chance?

The law of the truck market that will never change is that it is a "losing defeat." If today's strong players are inadvertently full, they may lose a lot of money. Just like Samsung in the mobile phone industry, no matter how brilliant it was, an "explosive door" is enough. It will be pushed into the abyss of "unrepentant". Today's weak people may one day be eye-catching. For instance, the Grand Canal heavy trucks are almost unappreciated when they debut, and now they are sitting in the seventh position; for example, they are also not optimistic about XCMG heavy trucks when they debut. Last year it took a big leap from the tractor market and ranked the top ten in the industry. It is not impossible for a company like this to pull out a dark horse this year or in the future. Last year, the news of the joint venture between Huatai and Kamaz had long been true, although there were still some days away from mass production, but for many years, the Jiangling Heavy Trucks, which had only heard the stairs but not seen people, had already been mass-produced last year. Some of the preparations, recalling the low-key and honest style of Jiangling Motors, we can expect some new expectations for Jiangling Heavy Trucks in 2017.

Suspense eight: Which high-end heavy truck type will ride a dust

Although each company has its own high-end models, but in addition to imported cars, there are not many high-end products. China National Heavy Duty Truck Co., Ltd. counts one, Dongfeng Tianlong’s flagship counts one, Sichuan Hyundai Tiger, Guangzhou Automobile Co., Ltd. Hino 700 is also listed.

Which of the above models has the greatest potential to win sales? After more than three years of market development, the advantages of Sinotruk, the high-end model of China National Heavy Duty Truck Corporation, have been demonstrated. Its high reliability and high efficiency have enabled many users to become treasured. In 2017, China National Heavy Duty Truck plans to sell 6,000 units of Quandeka. If this can be accomplished, Zhedeka will lead the high-end heavy truck market.

Guangqi Hino 700 has also become a classic product in China's heavy truck market. The existing users have achieved 2 million kilometers without major repairs and reliability, making it the best choice for customers in market segments such as express delivery, hazardous chemicals, and cold chain transportation. In 2017, GAC Hino 700 will form a more complete product portfolio, and sales of GAC Hino 700 are expected to achieve further breakthroughs on the basis of 2,000 units in 2016.

Dongfeng Tianlong’s flagship user reputation has not yet been fully established and its advantages are not yet clear. Sichuan Modern Chuanghu represents the quality of heavy trucks in South Korea. For the niche market, the volume will not be too large. The focus of Sichuan’s modernization will be biased toward the new brand. Tiger's main task is to create a high-end image, not to win by volume. So it seems that both Qideka and Guangzhou Automobile Hino 700 seem to have the opportunity to become mainstream in the high-end heavy truck market. However, in the end, the future is all about looking at the flowers. Some of them depend on the efforts of the companies and the acceptance of the market. For them, we may wish to take a look at the attitude of appreciation and encouragement. Maybe beautiful things are right in front of us.

Suspense Nine: whether the new energy era truck has come <br> <br> though not new energy vehicles in the true sense, but natural gas as an alternative energy truck appeared, but still in the market for a long time scenery, Shaanxi Auto, The heavy-duty trucks represented by the coalition have also made headlines. In 2016, the price of oil continued to fall. This made the market for natural gas heavy trucks compressed again and again. The new year has come. Looking at the current situation, the oil price does have a tendency of stabilizing and picking up. Under such circumstances, can we expect to see the recovery of the natural gas heavy truck market this year?

In addition to this, pure electric trucks are currently gaining momentum. New energy trucks represented by JAC's pure electric light trucks and Geely's long-range extension light trucks are quietly changing the competitive landscape in the industry. Will these new energy truck products become common practice in 2017 and we might as well continue to observe them?

Suspense ten: truck industry will usher in a "brand" to promote the right of the outbreak <br> <br> Realistically speaking, in the past a very long period of time, China's truck business and do not care to brand building, the large number of Focusing on product and price competition, the brand's creation has been shelved.

Fortunately, this situation is changing, and the shaping of the image of FAW's liberation of “self-owned brand representative” is deeply rooted in people’s hearts. Fukuda Daimler, who has been constantly revamping and shaping various marketing strategies, has even recently launched a call to “honor original” 5 million original funds, which is amazing for brand-building “pattern play”. Shaanxi Zhongqi also spared no effort in shaping the brand, sponsoring card racing, launching the "China Truck Driver's Day", caring for truck drivers, caring for children and paying attention to left-behind children and other activities, so that the customer's reputation and favorability of Shaanxi Automobile brand Soaring. The opening of China National Heavy Duty Museum, 60th anniversary celebration. Dongfeng Commercial Vehicles held the Dragon Brothers Competition and added regattas. Hyundai Automobile Co., Ltd. “Hundreds Million Dollars, Has Improved Value,” and organized a million-kilometer quality testimony event. All of this shows that car companies have begun to pay attention to the influence of the brand, placing the brand on the same level as promoting the product. Location. However, these companies’ continued promotion of brand awareness or short-lived attraction are short-lived and need to be observed. After all, the benefit of branding is not so intuitive. In 2017, we may also pay attention to it with an appreciation. .

Obviously, an industry is just more fascinating because of the many uncertainties. In one area, it is because everything is possible that people have a dream to chase. In 2017, it may just be a normal flow in the long river of history, but it may also stimulate the most turbulent waves, isn't it?

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