Triangle: China's tire industry's international range
In 2016, triangle tires, which have always maintained a low profile in the industry, have attracted people's attention due to a series of prominent actions.
On January 6, Triangle Tire Co., Ltd. was audited by the China Securities Regulatory Commission and became one of the first companies to apply for IPO this year.
On January 30, Triangle Tire held its 2015 Annual Conference and released its core strategy for global brand development during the “Thirteenth Five-Year Plan†period.
In late February, the company's first-class intelligent high-end passenger tire production base in Asia was formally put into operation in the Nanhai New District, Weihai City, Shandong Province.
In the past two years, the domestic market for rubber tires has declined, and many tire companies have struggled to manage their businesses. When some of his peers are worrying about their livelihoods and markets, Delta Tire has a long way to go, and goes straight to the grand theme of “Global Brandâ€.
Through the global strategic layout, as well as the green, intelligent, and information-based industries, the company is gradually developing into a world-renowned tire brand.
Triangle tire brand goes global summit
Force information and intelligence
For many years, China's tire industry has not pursued technological content and has waged a "price war." This has become a widespread phenomenon.
When foreign counterparts continue to invest heavily in raising the level of informatization and intelligence, most Chinese tire companies are still worrying about the market and their survival. The recent repeated anti-dumping and countervailing investigations by the United States against Chinese tires are, on the one hand, the cause of trade frictions between countries, and on the other, they are related to the low quality and low prices of Chinese export tires.
Is "Made in China" just a low-end, low-cost synonymous? When the export road is blocked, the domestic market is difficult to open up, where is the development of Chinese tires?
Actions speak louder than words. Over the years, triangle tires have provided answers to their own practical actions.
The company's total investment of 6.7 billion yuan to build a smart passenger tire production base, its integrated production and manufacturing systems are all imported from Germany, the Netherlands and other countries, in full accordance with the industrial 4.0 model planning and construction, from raw materials into the factory, until the finished tire Out of storage, to achieve a two-way tracking of the entire system.
In the actual operation, this production base monitors the entire production process of tires by implanting chips, bar code identification equipment, etc. This not only makes each tire produced has its own unique "ID card", but also makes this one. The factory is upgraded to a complete Internet of Things.
According to a person from Triangle Tire, the tires produced by this factory have met the requirements of the second phase of the EU Tire Labeling Act, mainly providing replacement and ancillary services for the global high-end market. The products can meet Russia, North Europe, North America and other countries and regions. Personalized needs.
The EU Tire Labeling Act is a major technical threshold for Chinese companies to export to the European Union. In particular, the second phase of the labeling law, domestic enterprises can rarely achieve this standard.
Nowadays, more and more tire companies in China have realized the importance of informationization and intelligence. Many companies have begun to purchase robots and upgrade their manufacturing levels in line with the “twoizations†advocated by the state. On the basis of being ahead of the industry, Triangle Tire is once again taking the lead and is now moving toward a “smart factory†that fully complies with Industry 4.0 and the Chinese-made 2025 model.
In recent years, the company has integrated information technology, automation technology, modern management technology and manufacturing technology, committed to the research, development and manufacture of high-performance, high-tech and high-value-added products, creating a new model of productivity development.
National Engineering Laboratory Muffler Room
The pioneer of green ideas
At the end of 2015, Triangle Tire Industrial Design Center was recognized as a national design center by the Ministry of Industry and Information Technology.
It is reported that this is the only national-level industrial design center in the domestic rubber industry. It is entirely based on the company's innovative strength and professional design ability. It has extraordinary significance for enterprise transformation and upgrading as well as demonstration and leading the development of the industry.
For Ding Yuhua, chairman of the Triangle Tire, this is an important affirmation of his “green†manufacturing philosophy and the new development model for productive forces over the years.
In 2009, when Ding Yuhua put forward the concept of “low-carbon economy, green manufacturing†at the International Summit on Sustainable Development of the Tyre Industry, most Chinese tire users still have difficulty understanding the true meaning of “green†products.
Today, "green tires" have become the undisputed pursuit of the entire tire industry. Government departments, industry associations, and tire companies have all paid attention and participated in this. Green tires are also popular among Chinese tire companies because of their low rolling resistance, low fuel consumption, and low exhaust emissions. They are considered to be an important trend in the development of tires in the future.
As a pioneer in the field of green tires, Triangle tires have always insisted on adopting new technologies, new processes, and new equipment in production, and maximizing energy conservation and environmental protection. The company has its own proprietary intellectual property rights TMS refining technology, won the first prize of scientific and technological progress in the petroleum and chemical industry, can save more than 30% of the energy consumption of plastic mixing, production efficiency increased twice, rubber material performance increased by more than 15%.
In addition, through the implementation of closed-loop circulation of water for the production process, the Delta Tire achieves an annual saving of over 200,000 tons of water resources. Through the comprehensive application of the nitrogen-enriching and vulcanizing process to the entire manufacturing system, the product efficiency is greatly improved, and energy consumption is reduced.
Up to now, Delta has received a total of 354 patents, including 52 national invention patents and 24 international patents. The company presided over and participated in 38 revisions of national standards, and represented the country on 8 occasions to participate in the United Nations Vehicle Regulation Forum. It presided over the formulation of the international standards for the engineering TKPH.
The innovative and changeable thinking, coupled with the coordinated development of “trinity†based on economic responsibility, social responsibility and environmental responsibility, will enable Delta Tire to enter a new round of transformation and upgrading with tire industry’s new productivity and global value chain as the core, and its product value and The brand value has been further improved. The company has been making efforts in the areas of product, R&D, marketing, and manufacturing. Over the past few years, product quality and performance have continued to increase, and the product radialization rate has increased to 99.6%, far exceeding the industry average of 10%.
This year marks the 40th anniversary of the establishment of Triangle Tire. From the tire enterprise that was originally provided for local small tractors to the top 15 tires in the world today, the company’s continuous and stable performance in operation and development received widespread attention.
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