Kunlun Lubricants: Advocating Caring Concepts to Promote Business Development

As a major event for the training of talents in the Chinese automobile industry, the 2013 Kunlun Lubricants Cup China University Formula Auto Race will be officially launched in June this year in Xiangyang, Hubei Province. It is understood that this is the third year of Kunlun Lubricants' full support of the competition. In this regard, Ms. Liao Guoqin, General Manager of China National Petroleum Corporation, stated that as a national leader, Kunlun has always advocated the core concept of “ caring ” and always pays attention to the car. The development of the industry also focuses on the social progress brought about by the development of the industry.

"Caring" is the core concept of the Kunlun brand, which includes the five levels of connotation of caring for the society, caring for the machine, caring for consumers, caring for nature and caring for employees. In the process of enterprise development, Kunlun has been adhering to the principle of caring for the company's development strategy based on the concept of caring, and has actively implemented the “caring” from these five aspects into the practice of enterprise development.

"Caring" Social Drives Social Progress

In 2012, China became the world's largest automobile production and sales volume. The development of the automobile industry has made outstanding contributions to China's steady progress. As a national leader, Kunlun is deeply aware of the positive effects of the development of the automotive industry on social progress. Since 2011, Kunlun has been supporting the China University Formula Auto Race. The event is sponsored by the China Association of Automotive Engineers and provides a platform for study, practice, and competition for students in the automotive industry in China. It also cultivates complex models for the Chinese automotive industry. Talent has made outstanding contributions.

In addition, Kunlun also fully supports the “China Hearts” top ten engine selection activities. It is understood that the “China Heart” Top Ten engine selection campaign has been highly authoritative in China through years of development and has been hailed as an Oscar in the Chinese automotive sector. Its selection results lead the country's most cutting-edge engine technology and also attract more independent brands to participate in, which promotes the innovation of China's engine technology and the development of social science and technology. By supporting these two activities, Kunlun also truly fulfilled its social responsibility and fulfilled its corporate social responsibilities.

Adhere to "reasonable lubrication" to achieve a harmonious symbiosis between the car and the environment

According to the report of the China Academy of Automotive Engineering, if China's lubricant industry can achieve optimal management and upgrade, the GDP saved due to lubrication accounts for 1.5% of the GDP of the year. This data indicates that the lubricant industry has already been at a critical stage of “green transformation”. . As a national leader in the enterprise, Kunlun was keenly aware of this and pioneered the corporate strategy of “reasonable lubrication and green development”.

Under the guidance of this strategy, Kunlun has created a sound product structure that promotes “providing suitable oil for different vehicles” and avoids machine wear caused by unreasonable use of lubricants, thereby causing economic losses for owners; Kunlun also created A production system with low resource consumption, low environmental pollution, and internationally leading production equipment enables the company's development and nature protection to achieve a harmonious symbiosis, and truly achieves the “caring for the machine” and “caring for nature”.

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People-oriented and Promoting Sustainable Development

In order to meet consumers' ever-diversifying consumer demands, we truly care for consumers. In recent years, Kunlun has carried out an in-depth layout of the quick oil change center. Whether it is a busy city center or a densely populated residential area, you can find the shadow of the Kunlun rapid oil change center, greatly improving the convenience of maintenance services; and in order to provide consumers with more economical and scientific services, Kunlun The rapid oil change center also vigorously promotes the professional conservation concept of “cultivation for generations and maintenance”, and is committed to establishing a special oil change for the automotive industry, covering maintenance-free maintenance of automobile engines, automatic transmissions and other systems, tire service, car washing, and car beauty. The chain fast-moving operation system with more than 20 service content such as spare parts sales has created the industry-renowned Kunlun rapid oil change automobile service brand to promote the construction and improvement of industrial chain products and service content.

In the second half of 2012, Kunlun teamed up with Jingdong Mall to place sales channels on the Internet. This greatly facilitated direct purchases by consumers and enabled consumers to truly see the convenience and benefits through a series of activities. People-oriented development principles.

At the same time, Kunlun also achieved a “people-oriented” approach to talent management. In recent years, Kunlun has vigorously introduced high-level talents, continuously expanded its scientific research team, and made Kunlun the main force with high-quality talents. High, refined, and sharp project leaders have worked hard to develop the first-line talent mechanism and promoted Kunlun scientific and technological innovation. Continuous development. The sufficient attention to talents and the advanced incentive system and welfare system also improved the employee's happiness index and corporate loyalty, and effectively achieved the care of employees.

It can be said that under the guidance of the “caring” concept, Kunlun has made many achievements in its operations in recent years and has also created high social benefits. In the future, Kunlun will continue to implement this concept and let the pace of “caring” go higher and further.

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